01 Aug Ads This Week: The Spirit of uTata, Terminal Velocity and an Easter Egg
In Ads This Week we’re watching a disappearing car, listening to the words of Nelson Mandela, looking at a print ad for the New Golf R, and getting free Castle Lite through a digital trick by Liquorice.
Vital Foundation ‘The Spirit of uTata’
In the new Vital Foundation campaign against women and child abuse, FCB SMG and director Zwelethu Radeba of Velocity Afrika have created an ad that was released for Mandela Day to proudly preserve the legacy of Nelson Mandela.
Agency: FCB Social Marketing | Johannesburg
Creative Director: Loyiso Twala
Agency Producer: Beth Maaroganye
Agency Art Director: Engelbert Phiri
Copywriter: Andile Khambule
Production Company: Velocity Afrika | Johannesburg
Director: Zwelethu Radebe
Producer: Sabelo Mahlangu
Exec Producer: Monareng Makwetla
Director of Photography: Ofentse Mwase
Editor & Company: Paul West | Deepend Post Production
Music Company/Composer/Sound: Zethu Mashika
Post Production Online: The Blade Works Post Production
Post Production Offline: Deepend Post Production
Volkswagen Golf R ‘Terminal Velocity’
With the ability to accelerate from 0 to 100km in 5 seconds, the VW Golf R is seriously fast. To illustrate this to those who haven’t had the chance to sit behind the wheel of a VW Golf R, Ogilvy&Mather Cape Town created a print ad that gives you the chance to, visually. Using a photograph by David Prior as the basis, the final print ad was brought to life by retoucher Rob Frew to give the viewer the experience of sitting in the driver’s seat and feeling the road drop beneath them.
Art Directors: Katie Mylrea, Alexi Mccarthy
Writers: Kelly Tomes, Guy Lewis
Creative Directors: Prabashen Pather, Jacques Massardo
Executive Creative Director: Chris gotz
Photographer: David Prior
Retoucher: Rob Frew
Cartrack are standing behind their exceptional recovery rate by offering clients up to R150,000 in the unlikely event that they are unable to recover their stolen or hijacked vehicle. To communicate this unique offering they enlisted the help of the team at GREY Africa who conceptualised and created a TVC which allows the viewer to witness a car disappearing right in front of their eyes.
Although the effects in the commercial may appear to have been computer generated, the majority were actually shot in live action. Downtown Johannesburg with its gritty urban feel provided the perfect backdrop for the TVC which was brought to life by director Sam Coleman of Giant Films.
Agency: GREY Africa
Creative Director: Francois Boshoff
Art Directors: Tarryn Bezuidenhout, Charlene Fourie
Copywriter: Katie Beyers
Production Company: Giant Films
Director: Sam Coleman
DOP: Jamie Ramsay
Producer: Laura Sampson
Post Production: Left Post Production
Castle Lite ‘Easter Egg’
Today is International Beer Day and Castle Lite is celebrating with the launch of their Cold Room and a 10 day giveaway campaign:
We’ve seen them on websites all over the world, from Google, to YouTube and even Vogue. And now an unique digital ‘Easter Egg*’ has made an appearance on our Ice Cold website, which will reward you with free Extra Cold Refreshment. How about T-T-T-THAT!
For the next 10 days, from Friday 1st August until Sunday 10th August, we will be giving away 500 Extra Cold 440ml 8-packs of Castle Lite. Each day we’ll announce access to the Cold Room on our social channels, which will happen at different times. The first 44 users to unlock it will each receive a WiCode which is redeemable at participation Shoprite LiquorShop and Checkers LiquorShop outlets.
Not only will you be rewarded with free Castle Lite but you’ll also have an opportunity to share in your mutual love of music.
“On redemption of their allocated WiCode, fans will receive a second SMS notifying them that they have opened an Extra Cold Music account. They can then use the codes under the caps to download the latest local and international music from Castle Lite’s Extra Cold Music platform for free,” says Vaughan Croeser, Communication Marketing Manager of Castle Lite.
*DEFINE EASTER EGG: An intentional hidden message, joke or feature embedded in the coding of a website, computer program or game that is just waiting to be stumbled upon.