Floyd Avenue

NOT x Chris Saunders | Floyd Avenue

Floyd Avenue

 

Some exciting work has resulted from the meeting of minds and crossing of cultures in recent fashion collaboration NOT x Chris Saunders. The project saw fashion designer Jenny Lai (of label NOT) working together with local fashion creatives to reinterpret four of her signature pieces in their individual styles and through their unique processes. The pieces that they produced were then modelled by dancer Manthe Ribane and photographed by Chris Saunders to translate the inspiration behind each piece. The final garments and the documentation of their creation will act as a showcase of South African fashion, design and photography at an exhibition at Wallplay in New York City from the 11th of September 2014.

 

For his contribution to the project, Floyd Avenue (Floyd Manotana) created a hat and cape together with Jenny. Floyd is a menswear clothing and hat designer and member of The Smarteez, a DIY fashion collective from Soweto that has already gained international recognition. It was Chris’s photographs of The Smarteez that prompted Jenny to propose this endeavour after she came across them online. Floyd was chosen for the project based on his intuition for a uniquely South African street style that seems to finally be emerging from a post-apartheid generation. Jenny and Floyd created their new collaborative outfit together in Floyd’s backyard studio in Dobsonville, Soweto, getting inspiration from their surroundings. The hat was made by a milliner in the city’s fashion district.

 

Floyd Avenue and Jenny Lai

Floyd Avenue and Jenny Lai

Floyd Avenue

Floyd Avenue and Jenny Lai

Jenny Lai

Floyd Avenue

 

As for the inspiration behind the photographs of the outfit, they said, “Johannesburg has a bad reputation, the city is full of problems which could be solved easily. The city needs someone to avenge its citizens. We were inspired by the use of the cape in the outfit and the way the hat creates a mask-like effect covering the face. We also used black make-up to create a stronger silhouette and amplify the mystery of the character within the disguise which is the outfit. The setting was an abandoned building, close to Chris’s studio in Maboneng, it seemed like a fitting place for a superhero in a city like Johannesburg to make their home.”

 

Find more info and follow the project on 10and5 here, or on the NOT x Chris Saunders Tumblr.

 

Making of NOT x Chris Saunders

Making of NOT x Chris Saunders

NOT x Chris Saunders x Floyd Avenue

 



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