Levi’s Pioneer Nation feat. the White Wall Boys


Levi’s Pioneer Nation is a unique 16 hour festival taking place in the heart of Johannesburg’s Braamfontein district on 25 September. The interactive daytime programme will bring together 40 modern Pioneers to candidly share their backstories, entrepreneurial insights and practical wisdom in 15-minute presentations.


Leading up to the festival, Levi’s have identified 6 Pioneers for a series of video profiles. First up are Lesego Legoale and David Gumede, founders of the White Wall Boys.


A car is not just a way to get from one point to another, they believe. It’s something on which to pin your dreams and ultimately, a reflection of who you are. The White Wall Boys began after David, inspired by the TV show Pimp My Ride, breathed new life into his parent’s rust-bucket Ford Cortina. “That first car I did felt like a breakthrough,” says David. “It’s changed a lot since those early days, and we’re getting better every day while striving for perfection.” Today, David and Lesego have made it their business to sculpt dream rides from stock standard commuters.




White Wall Boys (2)

White Wall Boys (3)







Look out for the next 5 videos and some exclusive interviews on 10and5 soon, and find out more about the Pioneer Nation 2014 festival.


Between 10 and 5