05 Sep Ads This Week: A Road Trip, A Reinvention and Believing in Better
A short and sweet Ads This Week including a branded content campaign for Volkswagen Caddy and two new TV commercials, one for Defy and one for FNB.
aKING’s #CaddyonTour to Oppikoppi 2014 with Volkswagen by OgilvyOne
Volkswagen and road trips are synonymous, which is why some of South Africa’s biggest names are setting off on #CaddyonTour adventures: multi-day road trips in a Volkswagen Caddy.
The digital campaign, running from August to November 2014, aims to highlight the Caddy’s versatility by documenting well-known and diverse influencers as they travel around Mzansi. #CaddyonTour kicked off in August with rock band aKING who travelled to the 20th Oppikoppi music festival. September sees Elvis Blue spending some quality time with his family along the Garden Route, followed by adventurers Ryan Sandes and Vanessa Haywood who head off for an adrenaline-filled weekend in October, just weeks before they head down the aisle.
One of three #CaddyonTour experiences is up for grabs: a trip to a music festival, a family getaway or an adventure-filled weekend. Competition entries close November 2014 so, buckle up and get ready to hit the road with Volkswagen! Visit www.vwcaddy.co.za to enter.
FNB “Reinvention” by DDB
Over the past few years FNB has become synonymous with innovation. Their online service, device deals and rewards schemes have literally changed day-to-day banking. The Bank adopted the same approach when restructuring their saving and investment products, allowing clients to invest any amount they choose, over any period and with any access. All that was required was to take dry “bank-speak” and turn it into compelling advertising. Taking this into consideration DDB set out to truly define who FNB is and came up with the enviable positioning line, “Save with the bank that reinvented banking”. The commercial highlights the importance of reinvention in humanity’s progress and tells of how FNB has just reinvented the savings and investment category.
Creative team: Matt Berge and Hital Pandya
Production Co: Giant Films
Director: Robin Goode
Defy ‘Believe in Better’ by Ogilvy & Mather Durban and Velocity Films
The new Defy commercial directed by Rob Malpage, in collaboration with Ogilvy & Mather Durban, features energy entrepreneur Siyabulela Xuza. The commercial walks viewers through the journey of his success story, which fittingly reflects the brand’s new ethos. The campaign invites the viewer to “Believe in Better” and strive for excellence, as Defy does.
Agency: Ogilvy & Mather Durban
Creative Director/Copywriter: Cameron Krieger
Creative Group Head/Art Director: Stephen Craig
Agency Producer: Kagiso Afrika
Production Company: Velocity Films
Director: Rob Malpage
Producer: Cat Lindsay
Director of Photography: Rob Malpage
Production Art Director: Julie Bonnett
Editor: Julian Redpath – Left Post Production
Visual Effects Company: Fresh
Music Company/Composer/Sound: Louis Enslin – Produce Sound
Post Production Online: Fresh
Post Production Offline: Left Post Production