17 Sep Levi’s Pioneer Nation feat. Ludwick Marishane of DryBath
There’s just over 1 week to go until Levi’s Pioneer Nation, a unique 16 hour festival taking place in Braamfontein, Johannesburg on the 25th of September. The line-up features 40 modern Pioneers candidly sharing their engaging backstories, entrepreneurial insights and practical wisdom in 15 minute TedTalk style presentations. Giving us a taste of what’s to come is a series of videos featuring a few of these Pioneers.
This video features Ludwick Marishane, the businessman behind his own company, Headboy Industries, and the inventor of DryBath, a revolutionary soap that doesn’t need water. Ludwick is the first African to reach the finals of the Singaore University Global Business Plan competition, a Goldman Saachs intern and the campus ambassador for Google at the University of Cape Town, where he studied business science.
It has been no easy feat, Ludwick says, “Since coming up with the formula in the 11th grade, it took me three years to raise enough money, by winning business plan competitions to actually fund the creation of a prototype. The prototype wasn’t perfect, and through the past three years I’ve worked with Dr Hennie du Plessis to improve the formulation and make it the best in the world.”
Despite his family and friends laughing at his ideas, no expertise, a lunch-money budget of R50 a week and having to convince the world that their bathing habits were bad for their skins and wasted valuable water, Ludwick graduated from UCT and with R20k in his account decided to work full-time on Headboy Industries. He says, “It’s only after surviving those first six months of 2012 that I truly understood what it takes to hustle. lessons that my four-year business degree never could’ve taught me.”
Look out for some exclusive interviews on 10and5 soon, and find out more about the Pioneer Nation 2014 festival.