Simon and Mary SS15 Collection Shot by Nico Krijno

Simon and Mary SS15 Lookbook (1)

 

Johannesburg based milliners Simon and Mary have done it again with their new SS15 collection, drawing inspiration from history to pay homage to silhouettes that have stood the test of time. To give things a modern edge, four new colourways inspired by clear skies and sunny days have been introduced to the range, and these will also be found in their AW14 collection going forward. “It is an evolution into summer for the felt hat. We needed to find a way to make our hats wearable in summer and believed that adding bright colours to our existing palette would be the answer,” says Dean Pozniak, the driving force behind Simon and Mary.

 

Knowing the collection would need an equally brilliant lookbook to do it justice, Dean enlisted Jana + Koos and Nico Krijno to bring this about. “It’s always a pleasure to work with people you can creatively trust,” he says. When Jana + Koos saw the new range, it was obvious that it was a slight break away from the very classic look of the launch range. “We loved the new colours, and wanted to do something that highlighted the interplay between classic and modern, traditional and fun and even serious and playful – which is very much the culture that we’ve noticed Simon and Mary moving into,” the duo tells us. As long-time admirers of Nico’s work, he immediately came to mind as the best person to photograph the hats in an unexpected way. “Lucky for us he was in Johannesburg following an exhibition, and his wife Mignonne (who is frequently the subject of Nico’s work) was keen to get involved. They shot everything on film, which further pushed the ‘old school meets new hats on the block’ idea.”

 

New releases in the SS15 range include the Mounty, Bowler and Pith Helmet collections, which will be available in November. Though the majority of styles are still made using 100% wool felt, Simon and Mary are now introducing straw for their vintage paisley Panama collection that will be released within the next few days. Other than that, they’ve added a few styles to their Traditional range and currently have Basque Berets available. If you’re anything like us and are just itching to get your hands on one (or a few!) of these beauties, they’re stocked at Prime Store and Palazzo Pitti in Johannesburg and at Krugeh in Pretoria. In Cape Town, you can find Simon and Mary at MeMeMe, Purr, Second Time Around and Smith & Abrahams or you can find them regionally at The Space.

 

www.simonandmary.co.za

 

Lookbook credits:

Concept design and art direction by Jana + Koos

Photography by Mignonne and Nico Krijno

 

Simon and Mary SS15 Lookbook (2)

Simon and Mary SS15 Lookbook (3)

Simon and Mary SS15 Lookbook (4)

Simon and Mary SS15 Lookbook (5)

Simon and Mary SS15 Lookbook (7)

Simon and Mary SS15 Lookbook (6)

Simon and Mary SS15 Lookbook (8)

Simon and Mary SS15 Lookbook (9)

Simon and Mary SS15 Lookbook (10)

Simon and Mary SS15 Lookbook (11)

Simon and Mary SS15 Lookbook (12)

Simon and Mary SS15 Lookbook (13)

Simon and Mary SS15 Lookbook (14)

SS15-LOOKBOOK8

Simon and Mary SS15 Lookbook (17)

Simon and Mary SS15 Lookbook (18)

Simon and Mary SS15 Lookbook (19)

 

Comments are closed.