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Bronze Winners at The Loerie Awards 2014

The Loerie Awards

 

The 36th annual Loerie Awards took place this weekend, celebrating South Africa’s best in brand communication. These are the Bronze-winning projects and campaigns.

 

Brand Identity and Collateral Design – Logos:

 

Punk / King James Group – I AM PUNK

Read more about the genetics-based algorithm.

 

 

Brand Identity and Collateral Design – Identity Programmes:

 

Lowe Cross Colours – Nestle Professional, ‘Thought for food

 

Nestle Professional 'Thought for food' (4)

Nestle Professional 'Thought for food' (2)

Nestle Professional 'Thought for food' (1)

 

Joe Public – The Post Office Retouching Studio, ‘Meet The Post Office

 

The Post Office Retouching Studio 'Meet The Post Office' (1)

The Post Office Retouching Studio 'Meet The Post Office' (5)

The Post Office Retouching Studio 'Meet The Post Office' (9)

The Post Office Retouching Studio 'Meet The Post Office' (10)

The Post Office Retouching Studio 'Meet The Post Office' (6)

 

Grid Worldwide Branding – Anti Est. #UNLEARN

 

ANTI EST #UNLEARN (1)

ANTI-EST. #UNLEARN (2)

ANTI-EST. #UNLEARN (5)

ANTI-EST. #UNLEARN (4)

 

The Hardy Boys – THB Group CI

 

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7521_thb_ci_loeries_entry_colateral.indd

7521_thb_ci_loeries_entry_colateral.indd

 

Brand Identity and Collateral Design – Direct and Promotional Mail:

 

Black River FC – Nandos, ‘How Does Nandos Make You Feel?’

 

NANDOS INT A2.indd

 

Brand Identity and Collateral Design – General Collateral:

 

Y&R South Africa – Joburg Zoo: Night Tours, ‘See what comes out in the dark’

 

 

The Jupiter Drawing Room SA (Johannesburg) – Absa, ‘Make Think Become DID

Read more about the campaign here.

 

Absa 'Make Think Become DID'

 

Three Dimensional and Environmental Design – Architecture:

 

Boogertman & Partners Architects – Steyn City, ‘The Disappearing Clubhouse

 

Steyn City 'The Disappearing Clubhouse' (3)

Steyn City 'The Disappearing Clubhouse' (5)

Steyn City 'The Disappearing Clubhouse' (6)

Steyn City 'The Disappearing Clubhouse' (4)

 

Three Dimensional and Environmental Design – Interior Design and Temporary Structures:

 

Grid Worldwide Branding – ANTI-EST. #UNLEARN

 

ANTI-EST. #UNLEARN (1)

ANTI-EST. #UNLEARN (7)

ANTI-EST. #UNLEARN (8)

ANTI-EST. #UNLEARN (#)

 

Three Dimensional and Environmental Design – Package and Industrial Design:

 

Y&R South Africa – Land Rover Jaguar, ‘Land Rover Bottle Cap’

 

 

Publication Design – Annual Reports; Brochures and Technical Literature:

 

human.kind Advertising – Wildlife and Environment Society of South Africa, Annual Review 2013

 

 

Motion Graphic Design – Broadcast Design and Graphics:

 

Thackwell & Whittaker – SuperSport, Absa Currie Cup Promo

 

 

Design Mixed-Media Campaign:

 

The Jupiter Drawing Room SA (Cape Town) – Design Indaba ‘Spread the Word’

 

 

 

 

 

 

 

Digital and Interactive – Internet Advertising:

 

Gloo Digital Design – First National Bank, ‘FNB League of Innovators’

 

First National Bank, 'FNB League of Innovators' (1)

First National Bank, 'FNB League of Innovators' (2)

First National Bank, 'FNB League of Innovators' (3)

First National Bank, 'FNB League of Innovators' (6)

 

Digital and Interactive – Email Marketing:

 

Ireland/Davenport – Right2Know Confidential Email

 

 

Digital and Interactive – Website:

 

Quirk Cape Town – Capitec Bank Website

 

Digital and Interactive – Microsite:

 

Utopia – BirdLife South Africa, ‘The Penguin Run

Read more about the race to save the African Penguin.

 

The Penguin Run (1)

The Penguin Run (4)

The Penguin Run (3)

The Penguin Run (2)

 

Digital and Interactive – Social Media:

 

M&C Saatchi Abel – The Haven Night Shelter on Napier, ‘The Street Store

Read about the world’s first pop-up charity store.

 

The Street Store (2)

 

Digital and Interactive – Applications; Activations and Interactive tools:

 

FCB South Africa and HelloComputer – Labello, ‘Electric Kiss’

 

 

Digital and Interactive – Mobile Advertising:

 

Gloo Digital Design – MINI JCW

 

Digital Integrated Campaign:

 

Exclusive Books 'Opening Lines' (2)

Exclusive Books 'Opening Lines' (3)

Exclusive Books 'Opening Lines' (4)

 

PR Communicaton Campaign:

 

FCB 1886 – Cell C, ‘Cover Up’

 

Live Events:

 

Publicis Machine – adidas Originals Unite Joburg

See a case study about Unite Joburg.

 

 

Live Activations:

 

JWT Cape Town – Kalahari.com, ‘Pass the Parcel’

 

 

Derrick – Oakley, ‘Medusa Heritage Head Piece’

 

 

The Hardy Boys – Robertsons Herbs and Spices, ‘SkyDine’

 

 

Media Innovation – Single Medium:

 

The Hardy Boys – NSPCA, ‘Vote for NSPCA’

Read more about the campaign.

 

Vote NSPCA (1)

Vote NSPCA (3)

Vote NSPCA (2)

 

Joe Public – Bobtail, street pole posters for dogs

 

 

Outdoor Media:

 

TBWA\Hunt\Lascaris Johannesburg – Road Lodge, ‘We use our one star for what counts’

 

Road Lodge - Snog (1)

Road Lodge - Snog (2)

Road Lodge - Snog (3)

 

Street Pole:

 

Ogilvy & Mather Cape Town – Volkswagen Side Assist, ‘The Posters That Know What’s Coming’

 

VW Side Assist - The Posters that Know What's Coming 1

VW Side Assist - The Posters that Know What's Coming 2

VW Side Assist - The Posters that Know What's Coming 3

 

Ambient Media:

 

Havas Worldwide Johannesburg – National Responsible Gambling Programme, ‘Dice’

 

Dice (1)

Dice (3)

Dice (2)

 

Alternative Media and Field Marketing:

 

Ireland/Davenport – Fox Crime Channel, ‘Cinema Crime Scene’

 

 

Aqua / Wunderman – Avis ‘Chauffeur Ride’

 

Avis 'Chauffeur Ride' (2)

 

Owenkessel Leoburnett – Salvation Army, Cover Drive

 

 

Newspaper Advertising:

 

M&C Saatchi Abel – Boxman, ‘Cracks’

 

Boxman 'Cracks' (1)

Boxman 'Cracks' (2)

Boxman 'Cracks' (3)

 

The Hardy Boys – OMO Dig, ‘Clean Never Discovered’

 

Tactical use of Newspaper:

 

Publicis Machine – Freq’ncy Sound Studio, ‘Relocation’

 

Ogilvy & Mather Cape Town – Volkswagen Side Assist, ‘The Press Ads That Know What’s Coming

 

Joe Public – Nedbank Capital, ‘The Future Newspaper’

 

BD10_06_14_01S1P001_AL_0;21;CMYK._

 

Posters:

 

Ogilvy & Mather Cape Town – District Six Museum Walking Tours, ‘6000 stories that will never be demolished’

 

District-Six-Museum-2

District-Six-Museum-1

District-Six-Museum-3

 

Y&R South Africa – Land Rover Jaguar, ‘Herds’

 

landroverdesert_

landroverwetlands_

 

TBWA\Hunt\Lascaris Johannesburg – Student Flights, ‘Travel before it’s not fun anymore’

 

Student Flights (1)

Student Flights (2)

 

Joe Public – Origin Dark Roast Coffee, ‘Wake-up calls’

 

Origin Coffee 'Wake-up Calls' (1)

Origin Coffee 'Wake-up Calls' (2)

 

Radio Commercials:

 

TBWA\Hunt\Lascaris Johannesburg – Student Flights, ‘Travel before it’s not fun anymore’

 

First set of ads:

 

 

TBWA\Hunt\Lascaris Johannesburg – Peaceful Sleep Mosquito Repellant, ‘Up all night’

 

Listen to the ads here.

 

Net#work BBDO – Chicken Licken, ‘You’re Dead’

 

Listen to the ads here.

 

Lowe Cape Town – Cape Times, Better World Radio

 

 

FCB Cape Town – Savanna Dry, ‘Vuvuzela’

 

Second ad:

 

 

TV and Cinema Commercials – up to 90s:

 

TBWA\Hunt\Lascaris Johannesburg – Student Flights, ‘Travel before it’s not fun anymore’

 

 

 

Lowe Cape Town – Prudential Portfolio Managers SA, ‘South Pole’

 

 

FCB South Africa – Coca-Cola, ‘Bobby’

 

 

DDB South Africa – McDonald’s, ‘Night and Day’

 

 

Egg Films – Skrillex, ‘Ragga Bomb’

 

 

Internet and Mobile Commercials:

 

King James Group – Santam Insurance, ‘Through the eyes of a child’

 

 

DDB South Africa – Skittles, ‘Smuggle the Rainbow’

 

 

Quirk Johannesburg – The Nelson Mandela Foundation, ‘Madiba Legacy’

Read more about our country’s greatest story told in lego.

 

 

TV Trailers; Channel and Station Promos:

 

Studio Zoo – DSTV Earth Hour

Watch the video here.

 

DSTV Earth Hour 2

DSTV Earth Hour 1

 

Thackwell & Whittaker – SuperSport, Soweto Derby Promo

 

 

Non-broadcast Video and Film:

 

Geometry Global – adidas Originals ‘RUN THRU TIME

Read an interview with Chris Saunders on filming the campaign.

 

 

 

 

Roger Ballen – ‘Asylum of the Birds’

Read about the short film and the book it accompanies.

 

 

Branded Content:

 

Native VML – Jameson Whiskey, ‘The INDIE Channel

 

The Indie Channel

 

 

FCB South Africa – Coca-Cola, ‘A Rainbow for the Rainbow Nation’

 

 

King James Group – Johnnie Walker, ‘Keep Walking South Africa’

 

 

Integrated Campaign:

 

The Jupiter Drawing Room SA (Johannesburg) – Absa, ‘Think Make Become DID’

 

Absa 'Make Think Become DID' (4)

Absa 'Make Think Become DID' (1)

Absa 'Make Think Become DID' (2)

 

Ubuntu Award:

 

Native VML – Modjaji Books, ‘Bookly’

Also won Bronze for Digital and Interactive (Mobile Advertising) and campaign Bronze for Digital Integrated Campaign.

 

 

Y&R South Africa – Khayelitsha Cookies, ‘Scrumptious Cookies’

 

 

Khayelitsha Cookies, Scrumptious Cookies (2)

Khayelitsha Cookies, Scrumptious Cookies (1)

 

Effective Creativitity Award:

 

Native VML – Organ Donor Foundation, ‘The Exchange’

 Read more about this initiative to purhcase with (and preserve) the currency of life.

 

Organ Donor Foundation, 'The Exchange' (1)

Organ Donor Foundation, 'The Exchange'2)

Organ Donor Foundation, 'The Exchange' (3)

 

Native VML – Nedbank, ‘Ke Yona

 

Nedbank 'Ke Yona' (2)

Nedbank 'Ke Yona' (1)

Nedbank 'Ke Yona' (3)

 

Joe Public – One School at a Time, ‘Project English

 Read more about Project English.

 

 

Craft, Silver, Gold and Grand Prix winners coming soon!

 



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