Levi’s Pioneer Nation feat. Nathi Tshabalala


It’s Levi’s Pioneer Nation week and with it here is the last in a series of videos made to share the news of the festival. Featured is Nathi Tshabalala, founder of Sowertech, a comprehensive mobile applications and services company launched in 2011 and built to stimulate the use of mobile device applications among Africans.


Initially funded by bootstrapping, Sowertech received seed funding after winning the Gauteng Innovation Challenge, and now sell mobile applications and services to Government departments. Nathi enjoys the process of developing an idea into reality, the rush of a new experience and developing new contacts with every new venture. He says, “I enjoy being an entrepreneur. I enjoy influencing trends and expressing my ideas to the market. I work hard to challenge existing businesses with new services, products and practices. You just can’t find that in a regular job. I am a tech entrepreneur, the Internet is fast paced and exiting and growing with every new user. I can’t see myself doing anything else.”




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Find out more about the Pioneer Nation 2014 festival.


Between 10 and 5