Craft Gold, Gold and Grand Prix Winners at the Loerie Awards 2014

 

Here they are! The biggest winners of the 2014 Loerie Awards; Craft Gold, Gold and Grand Prix.

 

CRAFT GOLD

 

COMMUNICATION DESIGN: ILLUSTRATION

 

Grid Worldwide Branding – ANTI EST #UNLEARN – Illustrator: Jan-Hendrik Labuschagne, Sarita Immelman

 

6c65e1e9a8e0400dd25bd836488efbbf

 

COMMUNICATION DESIGN: TYPOGRAPHY

 

Shift Joe Public – Fonts For The Future – Designer: Christo Krüger, Simone Rossum, Amori Brits, Wanda Priem, Sophia Strydom, Jone Janse van Vuuren

 

FFTF-13 FFTF-11

 

DIGITAL & INTERACTIVE COMMUNICATION: ILLUSTRATION, PHOTOGRAPHY & GRAPHIC DESIGN

 

Lowe Cross Colours – Nestle Professional ‘Thought for Food‘ – Credits

 

[youtube]https://www.youtube.com/watch?v=HW8MZ3oc0Y4[/youtube]

 

PRINT COMMUNICATION: WRITING

 

Joe Public – Bryanston Parallel Medium School ‘Stories’ – Writer: Claudi Potter, Este du Plessis

More from this campaign.

 

1F2A9613-5B23-447F-9E8A-0C1A49A1505B-620x835

 

PRINT COMMUNICATION: PHOTOGRAPHY

 

Ogilvy & Mather Cape Town – District Six MuseumWalking Tours ‘Ex-Residents’ – Photographer: Guy Neveling

 

District-Six-Museum-3District-Six-Museum-2District-Six-Museum-1

 

PRINT COMMUNICATION: ILLUSTRATION

 

Promise – CNA ‘Masks’ Halloween Promotion – Illustrator: Aleksey Baydakov

 

cna-halloween01 cna-halloween02 cna-halloween03

 

RADIO COMMUNICATION: WRITING

 

Ogilvy & Mather Johannesburg – Lucozade ‘Give Me Strength’ – Writer: David Krueger, Molefi Thulo

 

 

RADIO COMMUNICATION: ORIGINAL MUSIC & SOUND DESIGN

 

TBWA\Hunt\Lascaris Johannesburg – Flight Centre Student Flights ‘Travel before it’s not fun anymore’ – Produce Sound

 

[youtube]https://www.youtube.com/watch?v=ajsEWgosW24[/youtube]

 

Geometry Global Dubai – Sawa Mninjah ‘Rescue Radio, The Rescue Continues’ – Music & Sound Composition: Abby Sie, Simon Kane, Phil Muscatello

 

[youtube]https://www.youtube.com/watch?v=-cbh8xEflxE[/youtube]

 

TELEVISION, FILM AND VIDEO COMMUNICATION: DIRECTION

 

Egg Films – Skrillex ‘Ragga Bomb’ – Director: Terence Neale

More about the video.

 

[youtube]https://www.youtube.com/watch?v=8eJDTcDUQxQ[/youtube]

 

TELEVISION, FILM AND VIDEO COMMUNICATION: PRODUCTION DESIGN

 

Egg Films – Skrillex ‘Ragga Bomb’ – Art Director/Stylist: Michael Linders, Wendy Fredricksson

 

TELEVISION, FILM AND VIDEO COMMUNICATION: SPECIAL VISUAL EFFECTS

 

Searle Street Post Production – Prudential ‘Race to the South Pole’ – VFX Operator: Udesh Chetty

More about the ad.

 

[youtube]https://www.youtube.com/watch?v=pLC54h5xemg[/youtube]

 

TELEVISION, FILM AND VIDEO COMMUNICATION: EDITING

 

Egg Films – Skrillex ‘Ragga Bomb’ – Editing: Evy Katz, Left Post Production

 

TELEVISION, FILM AND VIDEO COMMUNICATION: BEST USE OF LICENSED MUSIC

 

Velocity Films – Coca-Cola South Africa ‘Bobby’ – Music & Sound Composition: Dave Harris, Freq’ncy

More about the ad.

 

[youtube]https://www.youtube.com/watch?v=fGXrvk6d80c[/youtube]

 

STUDENT AWARDS: TV, FILM & VIDEO CRAFTS

 

North-West University – Ubuzu Font – Frané Els

 

 

STUDENT AWARDS: ILLUSTRATION

 

The Open Window School of Visual Communication – Sho’t Left ‘zine – Karabo Moletsane

Read an interview with Karabo.

 

Print kenny

 

STUDENT AWARDS: TYPOGRAPHY

 

North-West University – Pylon Typeface – Almari Carosini

Read an interview with Almari.

 

55de952bcef1c9e211caa93e7d7947da 703334a335409c7b8f85c2d8d134d03f 3a97fa5ddcbd4be4e91e645275c0f2e6

 

GOLD

 

AFRICA & THE MIDDLE EAST: COMMUNICATION DESIGN

 

Brand Union – Abdul Latif Jameel Community Initiatives 2012 Annual review ‘Unsung Heroes’

 

ALJCI Cover 1450702_776606882367581_2032403798_n 1901227_776606835700919_843477917_n

 

AFRICA & THE MIDDLE EAST: RADIO COMMUNICATION

 

Geometry Global Dubai – Sawa Mninjah ‘Rescue Radio, The Rescue Continues’

 

[youtube]https://www.youtube.com/watch?v=-cbh8xEflxE[/youtube]

 

AFRICA & THE MIDDLE EAST: UBUNTU AWARD

 

Jericho Advertising – Unilever ‘SUNLIGHT RAY OF HOPE’

 

COMMUNICATION DESIGN: DIRECT & PROMOTIONAL MAIL

 

Shift Joe Public -Antalis Arjowiggins Paper Range ‘Start The Day With Paper’

 

antalis_page_03 antalis_page_08

 

COMMUNICATION DESIGN: BOOK, MAGAZINE & NEWSPAPER DESIGN (COMMERCIALLY PUBLISHED VOLUMES)

 

Shift Joe Public – Fonts For The Future

 

FFTF-09 FFTF-03 FFTF-02

 

COMMUNICATION DESIGN: CAMPAIGN

 

Shift Joe Public – Fonts For The Future

 

DIGITAL & INTERACTIVE COMMUNICATION: WEBSITES

 

DDB South Africa -Wrigley Skittles ‘Smuggle the Rainbow. Taste the Rainbow.’

More about the campaign.

 

Smuggle the rainbow

[youtube]https://www.youtube.com/watch?v=DnragfQdKXU[/youtube]

 

 

DIGITAL & INTERACTIVE COMMUNICATION: MICROSITE

 

King James Group – Brandhouse Beverages Johnnie Walker ‘King Of Flavour’

More about the campaign.

 

KingofFlavour-620x323 Screen-shot-2014-04-15-at-3.35.09-PM-620x328

 

DIGITAL & INTERACTIVE COMMUNICATION: DIGITAL INTEGRATED CAMPAIGN

 

NATIVE VML – Nedbank ‘Ke Yona’

 

Nedbank 'Ke Yona' (1) Nedbank 'Ke Yona' (2) Nedbank 'Ke Yona' (3)

 

EVENTS & PR : PR CAMPAIGN

 

FCB South Africa- Coca-Cola South Africa ‘Rainbow for the Rainbow Nation’

More about the campaign.

 

10010698JB Coca-Cola_Iconic_Billboards_Final

 

MEDIA INNOVATION: SINGLE MEDIUM

 

Aqua / Wunderman – AVIS CHAUFFEUR RIDE

 

Avis 'Chauffeur Ride' (2)

 

Ireland/Davenport – Fox Crime Channel ‘Cinema Crime Scene’

More on this campaign.

 

[youtube]https://www.youtube.com/watch?v=MsbSF6mneNQ[/youtube]

 

FCB South Africa- Coca-Cola South Africa ‘Rainbow for the Rainbow Nation’

More about the campaign.

 

[youtube]https://www.youtube.com/watch?v=ptRLbEbMMSg[/youtube]

 

OUTDOOR & COLLATERAL MEDIA: ALTERNATIVE MEDIA & FIELD MARKETING

 

M&C Saatchi Abel – The Haven Night Shelter on Napier ‘The Street Store’

More on this campaign.

 

[youtube]https://www.youtube.com/watch?v=QDw0JtwQU8A[/youtube]

 

Y&R South Africa – Chevron/Caltex ‘License to Live’

 

[youtube]https://www.youtube.com/watch?v=DhXPBWL2l2o[/youtube]

 

PRINT COMMUNICATION: NEWSPAPER ADVERTISING

 

Ogilvy & Mather Johannesburg – Bose Noise Cancelling Headphones

 

Bose-headphones-Kurt-935x661 Bose-headphones-James-935x661 Bose-Headphones-935x661

 

PRINT COMMUNICATION: TACTICAL USE OF NEWSPAPER

 

Joe Public – One School at a Time ‘Project English’

Watch the video.

 

PRINT COMMUNICATION: POSTERS

 

Ogilvy & Mather Cape Town – Volkswagen Golf R ‘Terminal Velocity’

 

Volkswagen-Golf-R-Terminal-Velocity

 

RADIO COMMUNICATION: RADIO COMMERCIALS

 

Ogilvy & Mather Cape Town – Rape Wise ‘National Anthem’

 

[youtube]https://www.youtube.com/watch?v=a1FFMjkvhgs[/youtube]

 

FCB South Africa – Lexus Adaptive Lights ‘Precognition’

 

[youtube]https://www.youtube.com/watch?v=G9RiC8lmyLA[/youtube]

 

TELEVISION, FILM AND VIDEO COMMUNICATION: TV & CINEMA COMMERCIALS – UP TO 90S

 

Net#work BBDO – Chicken Licken ‘Big John’ (Trucker)

 

[youtube]https://www.youtube.com/watch?v=zukH5Uhghi8[/youtube]

 

TELEVISION, FILM AND VIDEO COMMUNICATION: TV & CINEMA COMMERCIALS – ABOVE 90S

 

Ogilvy & Mather Johannesburg – Topsy Foundation ‘Kevin’

 

 

INTEGRATED CAMPAIGN: INTEGRATED CAMPAIGN

 

NATIVE VML – Nedbank ‘Ke Yona’

 

UBUNTU AWARD: UBUNTU AWARD

 

140 BBDO – Exclusive Books S.E.E.D Library

More about the campaign.

 

13288800813_354d8e78bf_o-620x410 13288802833_507baee48c_o-620x410 SHOUT_GRAPHICS-09-620x497

 

 

EFFECTIVE CREATIVITY AWARD: EFFECTIVE CREATIVITY

 

King James Group – Brandhouse Beverages Johnnie Walker Platinum Label ‘One Bottle’

More about the campaign.

 

[youtube]https://www.youtube.com/watch?v=MDs_GgYEdX4[/youtube]

 

FOXP2 – Ster-Kinekor ‘Great moments at their Greatest’

 

[youtube]https://www.youtube.com/watch?v=iKmSUBcNX-Q[/youtube]

 

STUDENT AWARDS: MOTION GRAPHICS

 

North-West University – Ubuzu Font – Frané Els

 

 

STUDENT AWARDS: COLLATERAL DESIGN

 

AAA School of Advertising Cape Town – National Geographic ‘Almanac of Extremely Average Animals‘ – Leigh Pietersen | Emma Philip | Sanri Pienaar | Emijl de Kock

 

c9f29ca1d57a613927858a389fb622a5 5569a6c4d52e551bd0eee4a4f08c4d36 a2d13be3a7e9a2c09a771abbc3b68cd5

 

Stellenbosch Academy of Design and Photography – Expose Calendar – Jodia Steenkamp

Read an interview with Jodia.

 

c0b50fe6ba8e3eaf28732625b1fcc49e 81ec8147ef18ac968cc36f7a1ba7c156 755cea3d35115c2d44eeaeb182a02431

 

STUDENT AWARDS: DIGITAL & INTERACTIVE COMMUNICATION

 

AAA School of Advertising Cape Town – Recollection Online Hospice Store – Shana Sivewright AD, Melissa Fontini CW.

 

b0468df29f1a4842a16cb3e148625ae3 3f16a041d3f07c5ddb374c36d37f75cc 9e52f5cdf3ec5a14cc7bae83052cfb3b

 

2014 Antalis Creative Use of Paper Award:

 

Y&R – Johannesburg Zoo ‘See What Comes Out In The Dark’

 

[youtube]https://www.youtube.com/watch?v=E_3ybWAMgxU[/youtube]

 

GRAND PRIX

 

COMMUNICATION DESIGN: CAMPAIGN

 

Grid Worldwide – ANTI EST #UNLEARN

 

f9881438b340a5431e1fdc9e7de158de 1bc68de41e34388de94bc03e846b2145 cc046724cac20abc2e279e8351e2dc19 f63d4b92a271fc04916a383c26180d07

 

DIGITAL & INTERACTIVE COMMUNICATION: MOBILE APPLICATIONS & SITES

 

One Kingdom Creative Studio – Mi-Fone ‘Oju Africa App’

 

img_smiles

 

 

Screen shot 2014-09-23 at 12.45.14 PM

 

mockup2

 

OUTDOOR & COLLATERAL MEDIA: OUTDOOR

 

FCB South Africa – Coca-Cola South Africa ‘Rainbow for the Rainbow Nation’

 

[youtube]https://www.youtube.com/watch?v=ptRLbEbMMSg[/youtube]

 

RADIO COMMUNICATION: RADIO COMMERCIALS

 

Ogilvy & Mather Johannesburg – Lucozade ‘Give Me Strength’

 

 

 

And that’s it for 2014. Congratulations to all the winners! For more, browse Bronze, Silver and Craft.

 

 

 

Comments are closed.