Craft Winners at The Loerie Awards 2014

While emphasis at award shows is usually placed on the winning agencies, craft certificates give credit to the people or studios whose specific expertise in things like illustration, cinematography or performance were especially excellent and contributed largely to the success of the brand communication. These were the winners in craft at the 2014 Loerie Awards. Enjoy looking, watching and listening.

 

COMMUNICATION DESIGN: PHOTOGRAPHY

 

The Hardy Boys – THB Group CI – Photographer: Roger Jardine

 

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COMMUNICATION DESIGN: TYPOGRAPHY

 

Grid Worldwide Branding – ANTI EST. #UNLEARN – Illustrator: Jan-Hendrik Labuschagne

 

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Shift Joe Public – Antalis Arjowiggins Paper Range Start The Day With Paper – Designer: Simone Rossum, Sophia Strydom, Wanda Priem, Amori Brits, Christo Kruger, Jone Janse van Vuuren.

 

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DIGITAL & INTERACTIVE COMMUNICATION: INTERFACE & NAVIGATION

 

NATIVE VML – Hollard Ascend – Credits

 

[youtube]https://www.youtube.com/watch?v=HwHsgeuEKWc[/youtube]

 

DIGITAL & INTERACTIVE COMMUNICATION: ILLUSTRATION, PHOTOGRAPHY & GRAPHIC DESIGN

 

Punk / King James Group – I AM PUNK Corporate Identity – Designer: I AM PUNK

 

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DIGITAL & INTERACTIVE COMMUNICATION: BEST USE OF TECHNOLOGY

 

Punk / King James Group – I AM PUNK Corporate Identity – Credits

 

[youtube]https://www.youtube.com/watch?v=3UATLvGMJSs[/youtube]

 

Gloo Digital Design – FNB ATM Switch – Credits

 

 

PRINT COMMUNICATION: ART DIRECTION

 

DDB South Africa – Wrigley Skittles Smuggle the Rainbow. Taste the Rainbow – Art Director: Hital Pandya, Roberto Adamo // Designer: Bernice Pretorius, Nicola Spurdle

 

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M&C Saatchi Abel – The Haven Night Shelter The Street Store  – Art Director: Maximilian Pazak

 

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Promise – CNA Masks, Halloween promotion – Art Director: Melissa Oosthuizen, Ryan Whyte, Andrew Footit, Nicolas Kostouros

 

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PRINT COMMUNICATION: WRITING

 

Ogilvy Africa – Sprite ‘Bill the Billboard’ – Writer: Till Aurousseau

 

[youtube]https://www.youtube.com/watch?v=yNxMkWDzxtY[/youtube]

 

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Black River FC – Nando’s ‘1918 – Forever’ – Writer: Oarabile Mahole

 

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PRINT COMMUNICATION: PHOTOGRAPHY

 

Scanad Uganda – ‘Shock’ Roofings Electric Fencing – Photographer: Reinout Dujardin

 

Y&R South Africa – ‘Herds’ LAND ROVER JAGUAR – Credits

 

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PRINT COMMUNICATION: ILLUSTRATION

 

Joe Public – ‘Wake-up Calls’ Origin Coffee Roasters – Illustrator: Carioca

 

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PRINT COMMUNICATION: TYPOGRAPHY

 

Thirtyfour – Castle Lager ‘Save our indigenous forests’ – Designer/Illustrator: Keith Vlahakis

 

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RADIO COMMUNICATION: DIRECTION

 

Net#work BBDO – ‘1984’ Exclusive Books – Direction: Jenny Glover, Jared Osmond

 

[youtube]https://www.youtube.com/watch?v=axbRHTDynYQ[/youtube]

 

Geometry Global Dubai – Sawa Mninjah ‘Rescue Radio, The Rescue Continues’ – Ralph van Djik

 

[youtube]https://www.youtube.com/watch?v=-cbh8xEflxE[/youtube]

 

RADIO COMMUNICATION: WRITING

 

Net#work BBDO – Chicken Licken 0% Transfat ‘You’re Dead’ – Writer: David Everson, Jenny Glover

 

Listen to the ads here.

 

Ogilvy & Mather Johannesburg – MultiChoice DStv Discovery Channel ‘Foleys’ – Writer: Sanele Ngubane, Thule Ngcese

 

[youtube]https://www.youtube.com/watch?v=CitB5VxRfdY[/youtube]

[youtube]https://www.youtube.com/watch?v=weJ7CaLkyAQ[/youtube]

 

Ogilvy & Mather Johannesburg – Huggies Gold ‘Cribs’ – Writer: Dan Parmenter

 

[youtube]https://www.youtube.com/watch?v=7Yx_B4XUR9c[/youtube]

[youtube]https://www.youtube.com/watch?v=eeZyTtHGz8c[/youtube]

 

RADIO COMMUNICATION: ORIGINAL MUSIC & SOUND DESIGN

 

Y&R South Africa – Land Rover Jaguar Pre-approved Vehicles ‘Car of your dreams’ – Music & Sound Composition: Louis Enslin

 

Listen to the ad here.

 

Baie-Lingual Concepts – The-O Recording Studio – Music & Sound Composition: Theo Potgieter

 

 

RADIO COMMUNICATION: PERFORMANCE

 

M&C Saatchi Abel – Mr Delivery ‘I Hate You’ – Performance: Cedric Leherle

 

[youtube]https://www.youtube.com/watch?v=6HoPBH-h6-I[/youtube]

 

King James II – SABC3 Expresso ‘Mornings’ – Adam Behr

 

 

FCB South Africa – Toyota South Africa Genuine Parts ‘More Genuine’ – Performance: Asher Stoltz (MVO), Tumisho Masha (Announcer)

 

[youtube]https://www.youtube.com/watch?v=wuZIA9AplwE[/youtube]

[youtube]https://www.youtube.com/watch?v=-eEtu8947wE[/youtube]

 

TELEVISION, FILM AND VIDEO COMMUNICATION: DIRECTION

 

140 BBDO & Egg Films – Distell Oude Meester ‘Mastery in the Making’ – Director: Kim Geldenhuys

 

[youtube]https://www.youtube.com/watch?v=HSuu4S9E14k[/youtube]

 

Ogilvy & Mather Johannesburg – Topsy Foundation ‘Kevin’ – Director: Keith Rose

 

 

TELEVISION, FILM AND VIDEO COMMUNICATION: CINEMATOGRAPHY

 

Velocity Films – Brandhouse Beverages, Bells ‘The Reader’ – Cinematography: Paul Gilpin

 

[youtube]https://www.youtube.com/watch?v=VteDp3IK-60[/youtube]

 

140 BBDO & Egg Films – Distell Oude Meester ‘Mastery in the Making’ – Cinematography: Paul Gilpin

 

TELEVISION, FILM AND VIDEO COMMUNICATION: WRITING

 

140 BBDO & Egg Films – Distell Oude Meester ‘Mastery in the Making’ – Writer: Mike Pearson

 

TELEVISION, FILM AND VIDEO COMMUNICATION: PRODUCTION DESIGN

 

140 BBDO & Egg Films – Distell Oude Meester ‘Mastery in the Making’ – Art Director/Stylist: Naobie Noisette

 

Velocity Films – Prudential ‘South Pole’ – Art Director/Stylist: Mary Minty

 

[youtube]https://www.youtube.com/watch?v=pLC54h5xemg[/youtube]

 

TELEVISION, FILM AND VIDEO COMMUNICATION: ANIMATION

 

Luma Animation – ŠKODA AUTO ‘Paper World’ – Animator: Luma Animation

 

 

TELEVISION, FILM AND VIDEO COMMUNICATION: EDITING

 

140 BBDO & Egg Films – Distell Oude Meester ‘Mastery in the Making’ – Ricky Boyd, Deliverance

 

Velocity Films – Coca-Cola South Africa ‘Bobby’ – Ricky Boyd, Deliverance

 

[youtube]https://www.youtube.com/watch?v=fGXrvk6d80c[/youtube]

 

TELEVISION, FILM AND VIDEO COMMUNICATION: ORIGINAL MUSIC & SOUND DESIGN

 

Markus Wormstorm – Four Corners

 

 

TELEVISION, FILM AND VIDEO COMMUNICATION: BEST USE OF LICENSED MUSIC

 

Owenkessel Leo Burnett – Brandhouse Beverages Amstel Lager ‘The Chef’ – Credits

 

[youtube]https://www.youtube.com/watch?v=pwG7p_8zmlI[/youtube]

 

TELEVISION, FILM AND VIDEO COMMUNICATION: PERFORMANCE

 

Owenkessel Leo Burnett – Brandhouse Beverages Amstel Lager ‘The Chef’ – Performance: Mavuso Simelane

 

 

STUDENT AWARDS: ILLUSTRATION

 

Stellenbosch Academy of Design and Photography – Georgy Porgy Book Illustration – Catherine Holtzhausen

 

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Stellenbosch Academy of Design and Photography – Honest Chocolate – Simoné van der Spuy

 

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The Open Window School of Visual Communication – Body of Habits ‘zine – Wilmari Botha

 

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The Open Window School of Visual Communication – Adam – Inus Pretorius

 

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STUDENT AWARDS: PHOTOGRAPHY

 

The Open Window School of Visual Communication – As One: A Collection of Images Exploring The Way We Live – Louél Staude

 

Click to find the BronzeSilver, and Craft Gold – Gold – Grand Prix Loeries winners.

 

5 Comments

  1. Where is Communication Design Craft Gold for Illustration?

  2. Simone van der Spuy

    Hey, some awesome work above! The Honest Chocolate Illustration award is incorrect though, I also study at Stellenbosch Academy and got a craft certificate, I think it might have got mixed up?
    https://www.facebook.com/624355440977588/photos/pb.624355440977588.-2207520000.1411670022./632076546872144/?type=3&theater

  3. Alix-Rose Cowie

    Apologies Simoné, and congratulations on the award! Fixing right away.

  4. A great body of work. Some impressive illustrators coming out of the universities.