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Silver Winners at The Loerie Awards 2014

 

Here’s all the work that took home Silver at the Loerie Awards this year.

 

Brand Identity and Collateral Design – Logos:

 

Shift Joe Public – ‘Fonts for the Future

 

Fonts for the Future (1)

Fonts for the Future (2)

Fonts for the Future (8)

Fonts for the Future (6)

Fonts for the Future (9)

Fonts for the Future (7)

 

Boomtown – Architectural Rendering Services, ‘Between 5 and 10

 

510 DRAWINGS (1)

510 DRAWINGS (2)

510 DRAWINGS (3)

510 DRAWINGS (4)

510 DRAWINGS (6)

 

Brand Identity and Collateral Design – General Collateral:

 

140 BBDO – adidas Orlando Pirates, ‘The Ghost’

 

 

Publication Design – Annual Reports; Brochures and Technical Literature:

 

Shift Joe Public – South African Maritime Safety Authority, ‘Expanding Possibilities’ Annual Report

 

SAMSA Annual Report (1)

SAMSA Annual Report (5)

SAMSA Annual Report (8)

SAMSA Annual Report (7)

SAMSA Annual Report (3)

 

Digital & Interactive – Social Media:

 

Saatchi & Saatchi South Africa – Efferflu C Immune Booster, ‘Project Trapped

 

 

King James II – The 13th Metro FM Music Awards, ‘Pilgrimage

 

 

Digital & Interactive – Website:

 

Pier2Pier – Merchants on Long, ‘African concept e-store’ Merchants Online

 

Merchants Online

Merchants Online (3)

Merchants Online (1)

Merchants Online (2)

 

Digital & Interactive – Applications; Activations and Interactive tools:

 

Gloo Digital Design – First National Bank, ‘FNB ATM Switch’

 

 

King James Group – Johnnie Walker, ‘The King of Flavour Whiskey Profiler’

Read more about the campaign.

 

 

Digital Integrated Campaign:

 

King James Group – Johnnie Walker, ‘The King of Flavour Whiskey Profiler’

 

Mood

Mood

Select 3 Aromas

Select 3 Aromas

Select 3 Flavours

Select 3 Flavours

Select 1 Environment

Select 1 Environment

Select 1 Serving

Select 1 Serving

Screen-shot-2014-04-15-at-3.38.29-PM-935x494

 

Saatchi & Saatchi South Africa – Efferflu C Immune Booster, ‘Project Trapped

 

Project Trapped

 

DDB South Africa – Skittles, ‘Smuggle the Rainbow. Taste the Rainbow’

Read more about Skittles relaunch in South Africa.

 

Skittles (1)

Skittles (2)

Skittles (3)

Skittles (4)

Skittles (5)

 

PR Communication Campaign:

 

King James Group – Santam Insurance, ‘Through the eyes of a child’

 

 

Live Events:

 

Mann Made Media – Barclays, ‘The Undisputed Heavyweight Banking Champion Of Africa’

 

Live Activations:

 

Ireland/Davenport: Fox International, ‘Walking Dead Zombie Prank’

 

 

Live Events – Sponsorship:

 

Levergy & O’MAGE – ‘The BMW Challenge

 

The BMW Challenge

 

The Jupiter Drawing Room SA (Johannesburg) – Absa, ‘Make Think Become DID’

Read about Absa’s initiative for Design Indaba.

 

Pic via Inscape

Pic via Inscape

 

Media Innovation – Single Medium:

 

Gloo Digital Design – First National Bank, ‘FNB ATM Switch’

 

 

Joe Public – Cinemark, ‘I Vote SA’ Comfort App

 

 

Street Pole:

 

Joe Public – Bobtail, street pole posters for dogs

 

 

In-Store:

 

Thirtyfour – The Grape Shed, ‘Wine Awards

 

The Grape Shed, 'Wine Awards' (1)

The Grape Shed, 'Wine Awards' (5)

The Grape Shed, 'Wine Awards' (3)

The Grape Shed, 'Wine Awards' (4)

 

Alternative Media and Field Marketing:

 

TBWA\Hunt\Lascaris Johannesburg – Tiger Brands, ‘The Tiger Alphabet’

 

The Tiger Alphbet

 

Newspaper Advertising:

 

TBWA\Hunt\Lascaris Johannesburg – Mail & Guardian, ‘Freedom is Knowing’

Read more about the print campaign.

 

Mail and Guardian ‘Freedom is Knowing’ (1)

Mail and Guardian ‘Freedom is Knowing’ (2)

Mail and Guardian ‘Freedom is Knowing’ (3)

Mail and Guardian ‘Freedom is Knowing’ (4)

 

Y&R South Africa – Gun Free South Africa, ‘Two Hands’

 

Gun Free SA 'Two Hands' (2)

Gun Free SA 'Two Hands' (3)

Gun Free SA 'Two Hands' (1)

 

Magazine Advertising:

 

Joe Public – Bobtail, ‘What If They Wont Let Go’

 

Bobtail, 'What If They Wont Let Go' (2)

Bobtail, 'What If They Wont Let Go' (1)

Bobtail, 'What If They Wont Let Go' (3)

 

Radio Commercials:

 

Ogilvy & Mather Cape Town – Volkswagen Genuine Parts, ‘Malapropisms’

 

Listen to the ads here.

 

FCB South Africa – Toyota Genuine Parts, ‘More Genuine’

 

[youtube]https://www.youtube.com/watch?v=wuZIA9AplwE[/youtube]

[youtube]https://www.youtube.com/watch?v=-eEtu8947wE[/youtube]

 

TV and Cinema Commercials – up to 90s:

 

Owenkessel Leo Burnett – Business Day, ‘Understand Your Country or Lose It’

 

 

Net#work BBDO – Coronation Fund Manager, ‘Doctor’

 

 

Joe Public – Cinemark, ‘I Vote SA’

 

 

King James Group – Bells Extra Special Scotch Whisky, ‘The Reader’

 

 

Egg Films – Die Antwoord, ‘Pitbull Terrier’

 

 

Internet and Mobile Commercials:

 

Geometry Global – John West, ‘Making Pilchards Sexy (With Sharks)’

Find out more about the original ‘Pilchard Run’ hoax here, and the follow up video here.

 

 

Branded Content:

 

Motion City Films – Red Huxley, ‘#RoadToRancho’

 

 

Integrated Campaign:

 

Saatchi & Saatchi South Africa – Efferflu C Immune Booster, ‘Project Trapped‘

 

 

M&C Saatchi Abel – The Haven Night Shelter on Napier, ‘The Street Store’

Read more about the world’s first pop-up charity store.

 

The Street Store

The Street Store 1

The Street Store 2

 

Ubuntu Award:

 

Ogilvy Public Relations SA – KFC, ‘Add Hope’

 

KFC, 'Add Hope' (1)

KFC, 'Add Hope' (2)

KFC, 'Add Hope' (3)

KFC, 'Add Hope' (4)

 

Effective Creativity Award:

 

Ogilvy & Mather Cape Town – Audi A3 Sportback, ‘#AudiA3Exchange’

 

 

See the 2014 Bronze Loerie Awards winners, and keep an eye out for Craft, Gold and Grand Prix coming soon!

 



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