The 140 Series is a project that embodies co-creation to commemorate the heritage of Lyle and Scott, a fashion label celebrating their 140th anniversary this year. Artists, creatives and fans were invited to produce and submit one original artwork that represents their chosen year between 1874 and 2014.
Am I Collective were commissioned to illustrate 2014, which is the hero image of the campaign. Other contributors include Richard Myburgh, Mieke van der Merwe, Ben Rausch, and Gerhard van Wyk. Now that the artworks are all complete, they can be viewed in an online gallery where a live auction (which began on 10 September) will take place until 6 October.
Each artist will receive the full profit from the sale of their artwork and the top three pieces that fetch the highest bid will receive R5000, R3000 and R2000 respectively. To further support the series, advertising agency DDB South Africa are offering two paid six-month internships to student participants. Finally, bidders will be invited to an exclusive exhibition of the artworks on 9 October at the MOMO Gallery.