The 140 Series | Co-Creating 140 Original Artworks for Lyle and Scott

2014 by Am I Collective
2014 by Am I Collective

 

The 140 Series is a project that embodies co-creation to commemorate the heritage of Lyle and Scott, a fashion label celebrating their 140th anniversary this year. Artists, creatives and fans were invited to produce and submit one original artwork that represents their chosen year between 1874 and 2014.

 

Am I Collective were commissioned to illustrate 2014, which is the hero image of the campaign. Other contributors include Richard Myburgh, Mieke van der Merwe, Ben Rausch, and Gerhard van Wyk. Now that the artworks are all complete, they can be viewed in an online gallery where a live auction (which began on 10 September) will take place until 6 October.

 

Each artist will receive the full profit from the sale of their artwork and the top three pieces that fetch the highest bid will receive R5000, R3000 and R2000 respectively. To further support the series, advertising agency DDB South Africa are offering two paid six-month internships to student participants. Finally, bidders will be invited to an exclusive exhibition of the artworks on 9 October at the MOMO Gallery.

 

www.lyleandscott.co.za

 

1874 by Richard Myburgh
1874 by Richard Myburgh
1877 by Anna Liebenberg
1877 by Anna Liebenberg
1880 by Alison McKay
1880 by Alison McKay
1895 by Jeanri Venter
1895 by Jeanri Venter
1902 by Gerhard van Wyk
1902 by Gerhard van Wyk
1908 by Marcus Myburgh
1908 by Marcus Myburgh
1909 by Cara Wohlberg
1909 by Cara Wohlberg
1913 by Bernice Pretorius
1913 by Bernice Pretorius
1917 by Cameron Chase
1917 by Cameron Chase
1924 by Brinke van Zyl
1924 by Brinke van Zyl
1927 by Lanita Germishuys
1927 by Lanita Germishuys
1931 by Mieke van der Merwe
1931 by Mieke van der Merwe
1932 by Adam Rumball
1932 by Adam Rumball
1935 by Hjalmar Pretorius
1935 by Hjalmar Pretorius
1944 by Thelma van Rensburg
1944 by Thelma van Rensburg
1947 by Ronel de Jager
1947 by Ronel de Jager
1951 by Christopher Roberts
1951 by Christopher Roberts
1955 by Margie Backhouse
1955 by Margie Backhouse
1964 by Bianca Sgammini
1964 by Bianca Sgammini
1966 by Anneke Jacobs
1966 by Anneke Jacobs
1968 by Gary Hennick
1968 by Gary Hennick
1995 by Ben Rausch
1995 by Ben Rausch
2012 by Andre Periera
2012 by Andre Pereira
2013 by Chris Valentine
2013 by Chris Valentine

 

One Comment

  1. *Pereira – Correct spelling 😉