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The 140 Series | Co-Creating 140 Original Artworks for Lyle and Scott

2014 by Am I Collective

2014 by Am I Collective

 

The 140 Series is a project that embodies co-creation to commemorate the heritage of Lyle and Scott, a fashion label celebrating their 140th anniversary this year. Artists, creatives and fans were invited to produce and submit one original artwork that represents their chosen year between 1874 and 2014.

 

Am I Collective were commissioned to illustrate 2014, which is the hero image of the campaign. Other contributors include Richard Myburgh, Mieke van der Merwe, Ben Rausch, and Gerhard van Wyk. Now that the artworks are all complete, they can be viewed in an online gallery where a live auction (which began on 10 September) will take place until 6 October.

 

Each artist will receive the full profit from the sale of their artwork and the top three pieces that fetch the highest bid will receive R5000, R3000 and R2000 respectively. To further support the series, advertising agency DDB South Africa are offering two paid six-month internships to student participants. Finally, bidders will be invited to an exclusive exhibition of the artworks on 9 October at the MOMO Gallery.

 

www.lyleandscott.co.za

 

1874 by Richard Myburgh

1874 by Richard Myburgh

1877 by Anna Liebenberg

1877 by Anna Liebenberg

1880 by Alison McKay

1880 by Alison McKay

1895 by Jeanri Venter

1895 by Jeanri Venter

1902 by Gerhard van Wyk

1902 by Gerhard van Wyk

1908 by Marcus Myburgh

1908 by Marcus Myburgh

1909 by Cara Wohlberg

1909 by Cara Wohlberg

1913 by Bernice Pretorius

1913 by Bernice Pretorius

1917 by Cameron Chase

1917 by Cameron Chase

1924 by Brinke van Zyl

1924 by Brinke van Zyl

1927 by Lanita Germishuys

1927 by Lanita Germishuys

1931 by Mieke van der Merwe

1931 by Mieke van der Merwe

1932 by Adam Rumball

1932 by Adam Rumball

1935 by Hjalmar Pretorius

1935 by Hjalmar Pretorius

1944 by Thelma van Rensburg

1944 by Thelma van Rensburg

1947 by Ronel de Jager

1947 by Ronel de Jager

1951 by Christopher Roberts

1951 by Christopher Roberts

1955 by Margie Backhouse

1955 by Margie Backhouse

1964 by Bianca Sgammini

1964 by Bianca Sgammini

1966 by Anneke Jacobs

1966 by Anneke Jacobs

1968 by Gary Hennick

1968 by Gary Hennick

1995 by Ben Rausch

1995 by Ben Rausch

2012 by Andre Periera

2012 by Andre Pereira

2013 by Chris Valentine

2013 by Chris Valentine

 



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