Superbalist has recently launched a debut collaboration with 2Bop: The Classic T-Shirt x Artist Collection, which marries art with timeless fashion. “The collaboration was inspired by having designed what we consider the best fitting T-shirt, and we wanted to package it with illustrations by some of South Africa’s best designers and artists,” says Zach Nossel, the art curator at Superbalist.com.
Working with a selection of creatives who are loved by the art community and who have made a name for themselves in the design world, the brief was completely open. “Giving an artist creative freedom is what leads to pure beauty,” Zach says. “I believe that by not placing restrictions on the artists, the final illustrations and designs turned out exactly how we envisioned them – and that is because the artists were allowed to be completely true to themselves.”
Justin Poulter, Emma Cook, Am I Collective and Gerhard Human contributed – each selected for their unique style and approach and of course, their talent. The Classic T-Shirt x Artist Collection is just the first in a series of similar collaborations to come, so stay tuned! In the meantime have a look at the classic tees and illustrations below and if you’d like to, you can shop the range here.
JP – White:
Justin Poulter’s collage design features individual illustrations that have the ability to stand as singular pieces of artistic imagery. With summer on its way, animals and flowers were a relevant theme.
Brawl – Navy:
AM I Collective chose to exhibit the t shirt as a torn, bloodied and ripped garment denoting the severity of the fight. The swing tag depicts how a shirt can be used as a form of weapon, whilst the packaging takes the form of a beer reflecting bar brawl culture.
Rock ‘n Roll – Black:
The rebel, the road warrior, the alternative at heart – Gerhard Human personifies rock ‘n roll.
All Hail the Humble T Shirt – Grey:
Emma Cook illustrated cotton swirls, scissors and measuring tape, and the sewing process to portray the production of a t shirt. She sees the garment as a humble piece of design that should be respected.