MUTE | A ready-to-wear collection by Jenevieve Lyons



Conceptual fashion designer, Jenevieve Lyons, has just launched her first ready-to-wear collection, MUTE. Jenevieve explains that MUTE is an extension to the Jenevieve Lyons brand where the ready-to-wear extension lines will compound the brand’s aesthetic. MUTE is an expression of wearable simplicity whereby garments are intricately designed and constructed with the use of high quality textiles.


The ready-to-wear garments articulate an aesthetic of ‘oddity’, which is filtered through the conceptual side of the brand, continuing the central theme of visual parable, now executed in a wearable and accessible manner.


The inter-seasonal 2014/14 MUTE lookbook was shot by Kent Andreasen on film and styled by Gabrielle Kannemeyer.


MUTE will be available to purchase online soon.


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Full credit list:

Photography: Kent Andreasen
Styling: Gabrielle Kannemeyer
Assistant: Neville Sleigh
Make-up and grooming: Amber Recha Caplan
Models: Loulou Swanepoel and Johannes Westerveld at Ice Models


Read an interview with Jenevieve here.



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