In the spirit of collaboration and shared success Grant’s whisky teamed up with creative photography trio I See A Different You for their Stand Together campaign. The team searched for real South African stories of creative collaboration, the meeting of minds and skills, and, like I See A Different You, friends working together to achieve their goals.
Founded by Vuyo Mpanthsa, Innocent Mukheli and his twin brother Justice, I See A Different You started as a photo blog which combined their love for fashion, art and photography but has evolved into a platform to change the way people perceive township life by choosing to photograph the Africa they know and see instead of the bleak portrait most often portrayed. The partnership with Grant’s saw the young creative team embark on a nationwide journey photographing everyday South Africans who have stood by one another to achieve shared success. Following their nationwide tour, the ISADY team are hosting exhibitions in Cape Town, Johannesburg and Durban to showcase the resulting images.