Ads This Week: Making Anne Sweat, Jozi’s Own Jockeys and the Real Housewives of Carretas.

This week in advertising we’re trying our luck at winning an overseas adventure by making Anne Hirsch sweat. We’ve also been given a new perspective on Taxi drivers as Joburg’s own jockeys, and we’ve caught a glimpse of the television on offer in Mongolia, Ecuador and Kazakhstan.


 Make Anne Sweat



Great moments in life make you sweat. Mitchum is running a competition with great moments around the world worth up to R300 000 up for grabs – to stand a chance to win all you’ve got to do is Make Anne Sweat. Visit to enter.




Client: Mitchum
Production House: Inc
Director: Ari Kruger
EP: Janette De Villiers
Producer: Debra Stubbs
DOP: Roscoe Vercueil
Wardrobe Stylist: Elton Campbell
Post Production:
Editor: Barry Smit
Grade: Fran Barredo @ 744 Digital
Online: Stuart Wilson @ The Stylus Group
Sound Design / Final Mix: Hannes Burger @ We Love Jam



Lada, Housewives and Yak






A series of print ads for SABC explains why you’ve got it good when it comes to paying your TV license.




Advertising Agency: DDB, South Africa
Executive Creative Director: Liam Wielopolski
Art Director: Nicola Wielopolski
Copywriter: Lawrence Katz



The Jozi Jockeys



The SANSUI Summer Cup, Jozi’s premier horse racing event, is taking place on 29 November at the Turffontein Racecourse. To celebrate this years event SANSUI have created a video that pays tribute to Jozi and some of its everyday jockeys – the taxi drivers. They’ve also been documented in a series of photographs by Mark Stry.


Joburg Jockey's (1)

Joburg Jockey's (2)







Lead Agency: Retroviral
Agency Producer: Mike Sharman
Animation Company: Aces Up Post Productions
Animator: Ed Van Blerk
Art Director/Stylist: Glynnis Harris
Brand Representative/Client: Megapro
Cinematography: Mark Strydom
Director: Mark Strydom
Editing Company: Spitfire Films
Editor: Ryan Young
Executive Creative Director: Mike Sharman
Film Production Company: Spitfire Films
Producer: Cherice Whewell
Recording Studio: Hum Drum
Executive Producer: Liesl Karpinski



For the Lost and Never Found






Ever lost your keys, only to realise afterwards that you didn’t have a spare set? This series of print ads illustrate how handy Multichain’s extensive range of duplicate keys can be.




Advertising Agency: Brand Halo, Johannesburg, South Africa
Creative Director: Greg Harrison
Copywriter: Clayton Bond
Photographer: Huw Morris
Retoucher: Paul Vermeulen



Win The Right Way



Chivas Regal has launched ‘Win The Right Way’ – a global search for the most promising social entrepreneurs, those with businesses or ideas that use enterprise and innovation as a force for good. The campaign provides these aspiring entrepreneurs with a share of $1 million in financial assistance, global exposure and support from world-famous business mentors. Enter on before 30 November.



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