“The House of Cinnamon woman is multifaceted and can’t be pinned down. She may be adventurous, daring, elegant, understated, or all of the above, depending on her mood. She has choices and exercises them in her life and in her wardrobe. She could be a mother, a career woman or both, and at all times we keep her in mind when designing our shoes,” says House of Cinnamon owner, Frances Edwards.
With a new season in full bloom, the online shoes boutique has launched a lighter and brighter collection of summer essentials. Adding to their original collection of ballerina pumps, House of Cinnamon now offers sandals, sliders, brogues and loafers designed in a classic and sophisticated colour palette, as well as brave florals and patterns for those on the lookout for something bolder. The brand has also just introduced their first collection of clutch bags, which have been made entirely by hand here in SA.
“At the same time, the new season and the birth of my first child (a little girl) motivated me to produce a collection that reflects new beginnings,” Frances says. To handpick materials for the collection she travelled to Paris, London and Milan where she fell in love with the crocodile, snake and lizard print fabrics and leather.
The lookbook House of Cinnamon’s SS14 Collection was brought together by photographer Kent Andreasen, stylist Alexia Klompje and hair and make-up artist Sebastine Pepler. “The House of Cinnamon’s SS14 collection is sophisticated and modern so we wanted to put together a creative team who could get the brand’s look and message across through a great collection of narrative images,” Alexia tells us. “From a styling point of view we decided to celebrate the fact that Cinnamon shoes and accessories are high quality pieces made locally, which we emphasised by sourcing fashion from fresh local designers and boutique stores.”