Having witnessed the rise of skateboarding as more than just an expression of anarchy and disobedience, engineer and avid skate boarder Rousseau Loubser established Stock Skate Co., inspired by his own experience skating his own environment of Woodstock. The brand was created for anyone that struggles to relate to what mainstream skateboarding companies portray skateboarding to be. Not the easiest location to skate, Woodstock has unique character which is deeply intrenched in the brand.
Skate Stock Co. started out as a line of T-shirts and 5 panel caps and has grown organically from a hobby to building a culture and publishing numerous skate videos. A new range of T-shirts, 5-panel caps, crew necks and rain jackets has recently been released and to show them off as best as possible, the Skate Stock Co. crew got creative and produced a lookbook with the help of photographer Travys Owen.
Produced by two members of Stock Skate Co. – Karabo Makenna and Cobus Engelbrecht – the lookbook was shot at the long-time vacant Andy’s Boat repair house in Woodstock, a run down building that has been broken down for scraps by the local community of homeless people who also live there. Behind the scenes photos were taken by Justin Poulter.
Production: Karabo Makenna and Cobus Engelbrecht
Art Director: Karabo makenna and Cobus Engelbrecht
Models: Matt Hitchens and Pule Mokole
Photographer: Travys Owen
Behind the scenes photographer: Justin Poulter
Shoes sponsored by adidas skateboarding and Pieter Retief