World renowned street artist Shepard Fairey was recently invited to design his own Hennessy Very Special Limited Edition bottle. The collaboration between the artist and the brand stemmed from their shared values: the never ending quest for excellence, the love of true craftsmanship, the passion for tradition and innovation.
Taking the concept of collaboration even further, Hennessy celebrated the launch of Fairey’s Limited Edition design with a “Very Special World Tour”. As part of this, Fairey visited Johannesburg where he created a mural in Braamfontein, hosted a bottle signing and attended the Hennessy launch event at Arts on Main in Maboneng.
Fairey’s mural of Nelson Mandela (one of his personal heroes) forms part of The Purple Shall Govern – an international multi-platform project commemorating the 25th anniversary of the Purple Rain Protests which took place on 2 September 1989. On that day, a police water canon with purple dye was turned on thousands of Mass Democratic Movement supporters who poured into the city of Cape Town in an attempt to march on South Africa’s parliament. The 8m mural created by Fairey in commemoration can be seen from Juta Street.
The short film (above) documenting the Johannesburg leg of Fairey’s journey was created by Gavin Elder and the pictures below are by Derek Smith.