14 Nov Layered, Dreamy and Sun-drenched SS15 Campaign Images for MESO
Under the label MESO, Cape Town artist Nabeeha Mohamed handcrafts one-of-a-kind kimonos from vintage Indian sari fabric. She says, “I like to think that I am giving a second life to these beautiful fabrics that were simply collecting dust in an old warehouse, unused and unappreciated. The tiny imperfections that some of the garments carry only further speak to the history and charm of each piece.”
Short for Mesopotamia – the ancient name for the land that lies between the Tigris and Euphrates rivers –, and like the very definition of ‘meso-‘ meaning in the middle so MESO the brand is inspired by an in-between place: the meeting of eastern and western worlds. Furthermore the brand is inspired by a space where opulence meets ease.
Perhaps the best way to describe Nabeeha’s vision of laid-back luxe is not through words but through the just-released SS15 campaign images, which under the art direction of Gabrielle Kannemeyer, convey the spirit of the brand through layers of silk glimpsed through hazy layers of multiple exposures shot on film by Ricardo Simal. The sun-drenched seventies look is accentuated further through styling by Ane Strydom.
Nabeeha’s kimonos are just a starting point for a created and curated lifestyle brand that we’re looking forward to seeing in the new year.
Photography by Ricardo Simal
Styling by Ane Strydom
Art Direction by Gabrielle Kannemeyer
Model Olga Vorosilova
MUA Jordyn Pollock