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Social Feed: Rethinking the Newsfeed



The Peninsula School Feeding Association have teamed up with Hellocomputer to develop ‘Social Feed’ – a new platform that allows you to feed a hungry school child each time you share content on Facebook or Twitter.


It’s a simple idea, like most of the best ideas are, and it’s an idea that will actually add real value to a child’s day at school. Brands buy media space on Social Feed, placing an ad or content that they want shared. Then, each time someone shares a post from Social Feed on Facebook or Twitter, a meal is shared with a child in need. It’s a media platform that turns media budgets into healthy plates of food.



“We all spend so much time sharing content on our Social Media channels, like foodie pictures, ads, competitions, and grumpy cats. And brands spend a lot of money with big media houses hoping we’ll share their content. But what if we shared something that could actually make change happen? And what if brands bought media that could make a real difference – like feeding thousands of hungry school kids’ warm, nutritious meals every single day.” (Camilla Clerke, Creative Director at Hellocomputer)


The PSFA have spent over 50 years feeding as many school children as possible. So when digital agency, Hellocomputer, approached them with their innovative idea, they were more than happy to come on board.


“We’re so proud to launch this ‘media for good’ initiative, and we’re excited to get many brands involved. Just remember, no media budget is too small to make a difference. We believe Social Feed can help grow and sustain the PSFA for many years to come,” said PSFA Fundraising Manager, Charles Grey.


The more you share, the more meals are shared with those who need them and as you fill up your newsfeed, you’ll help fill some hungry tummies too.


To start sharing and feeding, go to







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