16 Jan Move over Mugler | Fashion Campaigns Remixed By Peter Georgiades
During his spare time at work art director and graphic designer Peter Georgiades started to turn his favourite fashion campaigns into the weird and wonderful collages you see here. The combination of his art directing experience, design sensibility, and a little experimentation resulted in electric ‘cut and paste’ images. What started as a spare time-filler soon turned into an obsession – escalating to more and even crazier works of art (and proving the value of sometimes doing your own thing at work!).
Peter jokingly tells us about his “passion for fashion” and how he has loved and been interested in the industry from a very young age. About his collages, Peter says, “I’ve always enjoyed creating collages, I find them interesting and I love how you can sort of change the entire concept/story of one visual into something new. Most of the time these campaigns can be quite stark, which I love, but I wanted to cut and paste them to create some new ‘fashion ads’.”
While some collages become a surreal mix of dreamlike textures, neon rainbow colours and amorphic shapes, others are more monochromatic, minimalist creations. About his creative process, Peter says, “I used Photoshop to create them. I don’t really have a specific process. I usually play around with the image until I like it. I love to use some of the tools that I’ve never really used before or ones that I don’t normally use for work. Often I’ll do things my lecturer from college swore us to never do. Sometimes I’ll do half one day and if I’m not feeling the vibe of the image I’ll leave it for the next day when I’m inspired again and change it completely.”
Peter, currently based in Cape Town and working at Bletchley Park advertising agency, received his diploma in Art Direction and Graphic Design from Red & Yellow in 2012. A creative thinker, Peter explains that his brain “kind of works like Tumblr’s dashboard – a frequent update of visuals and continuously getting inspired by imagery.” Driven by his interest in fashion and design, Peter hopes to pursue a career in the fashion industry in the near future. He spends his spare time and weekends styling photo shoots, often in collaboration with friends, in order to build up his portfolio. Look out for a new shoot, recently styled by Peter that will be coming out soon!