29 Jan “Unwrap The (Very Sweet) Story” of the new Cadbury P.S. Commercial
Friendships aren’t always smooth sailing, but there’s no doubt that the stories behind these ups and downs make them worthwhile. In the latest TVC for Cadbury P.S. by Ogilvy & Mather Johannesburg, director Keith Rose sensitively illustrates the story of friends Lindi and Khanyi. Viewers are urged to further “Unwrap The Story” that lies behind Lindi and Khanyi’s friendship through an extension of the campaign on Facebook.
The commercial opens with an emotional blow up between the two friends, portrayed by the talented young actresses Nonku Lukoma and Vanessa Gagu. We go on to follow the young women who, after Khanyi storms off during the fight, reminisce about their years of friendship in a series of vibrant flashbacks. The final scene shows Khanyi returning to her friend revealing a P.S bar with the message “I’m sorry” on it – a resolution provided by Cadbury P.S.
According to Tracy-Lynn King, Creative Group Head at Ogilvy (Copywriter), “This commercial follows on from the previous, successful ad in the ‘There’s a story behind every P.S.’ series.” Georja Bunger, Creative Group Head (Art Director) at Ogilvy, further explains, “While the previous ad was a love story, this commercial focuses on two best friends who have a fall-out. We wanted to do something that was brave for a chocolate brand, but also felt very sincere and captured what Cadbury P.S. is all about; which is real, human connections,”
Velocity Films’ Keith Rose directed the commercial. Keith is the Loerie Hall of Fame’s most recent inductee and has produced globally acclaimed films that are rumoured to emanate from his obsession with his craft. He says, “The soft music in the commercial projects the feeling of tranquility and it is a great counterpoint to the aggressive performances that followed.” The actresses received acting lessons, but were also allowed the freedom to personalize their characters as best suited them during the shoot.
Viewers left intrigued by the story behind Lindi and Khanyi’s friendship can find out more on Cadbury P.S.’s Facebook page where they’re invited to “Unwrap The Story” as part of an integrated online campaign. By unravelling daily clues on the girls’ identities, the reason for their fight and their final reconciliation, participants stand the chance to win a shopping experience for themselves and 3 best friends. The competition kicks off immediately, so have a look here.
Executive Creative Director – Mariana O’Kelly
Creative Director – Peter Little
Creative Group Head (Copywriter) – Tracey-Lynn King
Creative Group Head (Art Director) – Georja Bunger
Business Director – Bridget Christensen
Account Director – Greg Pfuhl
Head TV Production – Debbie Dannheisser
Production company – Velocity
Director – Keith Rose
Executive Producer – Peter Carr
Director of Photography – Eugenio Galli
Production Art Director – Elmi Badenhorst
Editor and Company – Saki at Left Post Production
Visual Effects Company – Searle Street Post / Udesh Chetty and Graeme Armstrong
Music Company/Composer/Sound – Hatt & Mosley / Music Production / String & Tins / Frequency
Post Production Online – Searle Street Post Production
Post Production Offline – Left Post Production