Design Indaba 2015’s Cut ‘n Paste Paper Branding by The Jupiter Drawing Room

Design Indaba 'Make.Change.'

 

The theme for the 2015 Design Indaba festival was Make. Change., a bold call to action encouraging their audience to take matters into their own hands to help someone or change something for the better. The branding for this campaign by The Jupiter Drawing Room was just as striking. In keeping with the message of the campaign, the Jupiter team stepped away from their computers to make the collateral entirely by hand. The imagery needed to appear simple and charming but considered. So, in the 5 months leading up to the conference, the Jupiter team tore, folded and glued pieces of paper together to create faces, buildings, backdrops, props and more. These were then used to create the meticulously detailed images and animations we saw before and during the 2015 Design Indaba festival.

 

Joanne Thomas, Executive Creative Director of Design at Jupiter, explains: “We wanted to keep it as simple as possible for people to go out there and #MAKECHANGE. So we chose paper as the base to bring our visuals to life and gave the campaign a very ‘hands on’ feel – it’s an unintimidating material and accessible to everyone. By using paper, you get the impression that the illustrations were created on someone’s desk somewhere – which they were… by hand, in our office.”

 

Leading up to the Design Indaba festival the Jupiter team created an animated TV ad to spread the message of the Make. Change. campaign. They also created print ads to introduce the people who are already making an impact. One example being Jo Maxwell and her fellow Red Hat Renegades who recycle old newspapers to create sleeping bags for the homeless. This ad appeared in the Sunday Times alongside a guide showing readers how their weekend paper could keep someone warm. They also hand made the animated speaker portraits which were used during the 2015 Design Indaba conference. These were then brought to life through interactive speaker plinths, where delegates were able to pose for a photo with a paper version of each of the speakers.

 

Credits:

 

Joanne Thomas | Executive Creative Director – Design

Carla Kreuser | Creative Director

Kate Royce | Copywriter

Robert Prinsloo | Art Director

Altus Brand | Multimedia Design

Alison Pegg | Project Manager

Vuyokazi Jonas | Project Manager

Gareth Skibbe, Haydn Fairman and Ernestine Daniels | Retouching and DTP

Sarah Gregg-MacDonald | Design Intern

 

See more work by The Jupiter Drawing Room on their website.

 

More about Design Indaba 2015, including Field Notes from the conference and the 10 African Speakers on African Creativity.

 

 

[youtube]https://www.youtube.com/watch?v=szqUEdRMjug[/youtube]

 

Design Indaba 'Make.Change.'

Design Indaba 'Make.Change.'

Design Indaba 'Make.Change.'

Design Indaba 'Make.Change.'

Design Indaba 'Make.Change.'

Design Indaba 'Make.Change.'

Design Indaba 'Make.Change.'

Design Indaba 'Make.Change.'

Design Indaba 'Make.Change.'

Design Indaba 'Make.Change.'

Design Indaba 'Make.Change.'

Design Indaba 'Make.Change.'

Design Indaba 'Make.Change.'

Design Indaba 'Make.Change.'

 

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