06 Mar Markus Wormstorm Re-Mixes the Sounds of the New Volkswagen Scirocco
Celebrating the launch of the new Volkswagen Scirocco, Ogilvy Cape Town teamed up with electronic musician Markus Wormstorm to record three tracks using the sounds of the car. To create these tracks, Markus spent a day with the Scirocco travelling around the Western Cape to record 7 hours of audio. Starting in an abandoned warehouse in Salt River, the production team mic’d up the car’s chassis, rear-view mirrors and exhaust. They then visited the Huguenot Tunnel to record environmental driving scenes and to a church parking lot in Paarl to record the sounds inside the car, like the movement of the leather seats.
Using these recordings, Markus created three tracks to aurally communicate the experience of driving the car. Control focusses on the luxurious interior and comfort of the New Scirocco, Passion demonstrates the Scirocco’s roaring engine and Speed is a dub-step track which highlights its cornering and handling abilities. Forming part of the launch campaign, these tracks are free to download from Sonic Highway – a digital showroom that re-creates the experience of driving a Scirocco.
Brand Manager at Volkswagen South Africa, Bridget Harpur, said, “With the Sonic Highway we wanted to give users the opportunity to feel what it’s like to be behind the wheel of the New Scirocco – the raw power, the growling engine. For the tracks to successfully convey the thrill of driving an expertly designed car, we needed somebody with the ability to string unusual sounds together into something emotionally provocative.”
Agency: Ogilvy & Mather Cape Town
National Group Creative Director: Nic Wittenberg
Creative Group Head: Neil White
Art Director: Alex van Niekerk
Junior Art Director: Kenan Petersen
Copywriter: Pierre Steyn
Junior Copywriter: Matthew Moss
Digital Designer: Jedd McNeilage
Motion Designer: Rob van Zyl
Head Digital Producer: Kurt Paulse
Head of Digital Development: Le Roux Steyn
Client Service: Vicki Hey, Miche Marquard, Lauren Baker, Loren Westoby
Art Buying: Merle Bennett
Producer: Cathy Day
Markus Wormstorm at Honeymoon Studios
Recording assistance from Resonate Studios
Listen to or download the tracks via Sonic Highway.
Visit markuswormstorm.tv for more of his work.