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the new volkswagen scirocco

Markus Wormstorm Re-Mixes the Sounds of the New Volkswagen Scirocco

the new volkswagen scirocco

 

Celebrating the launch of the new Volkswagen Scirocco, Ogilvy Cape Town teamed up with electronic musician Markus Wormstorm to record three tracks using the sounds of the car. To create these tracks, Markus spent a day with the Scirocco travelling around the Western Cape to record 7 hours of audio. Starting in an abandoned warehouse in Salt River, the production team mic’d up the car’s chassis, rear-view mirrors and exhaust. They then visited the Huguenot Tunnel to record environmental driving scenes and to a church parking lot in Paarl to record the sounds inside the car, like the movement of the leather seats.

 

Using these recordings, Markus created three tracks to aurally communicate the experience of driving the car. Control focusses on the luxurious interior and comfort of the New Scirocco, Passion demonstrates the Scirocco’s roaring engine and Speed is a dub-step track which highlights its cornering and handling abilities. Forming part of the launch campaign, these tracks are free to download from Sonic Highway – a digital showroom that re-creates the experience of driving a Scirocco.

 

Brand Manager at Volkswagen South Africa, Bridget Harpur, said, “With the Sonic Highway we wanted to give users the opportunity to feel what it’s like to be behind the wheel of the New Scirocco – the raw power, the growling engine. For the tracks to successfully convey the thrill of driving an expertly designed car, we needed somebody with the ability to string unusual sounds together into something emotionally provocative.”

 

Credits:

 

Agency: Ogilvy & Mather Cape Town

National Group Creative Director: Nic Wittenberg

Creative Group Head: Neil White

Art Director: Alex van Niekerk

Junior Art Director: Kenan Petersen

Copywriter: Pierre Steyn

Junior Copywriter: Matthew Moss

Digital Designer: Jedd McNeilage

Motion Designer: Rob van Zyl

Head Digital Producer: Kurt Paulse

Head of Digital Development: Le Roux Steyn

Client Service: Vicki Hey, Miche Marquard, Lauren Baker, Loren Westoby

Art Buying: Merle Bennett

Producer: Cathy Day

Production:

Markus Wormstorm at Honeymoon Studios

Recording assistance from Resonate Studios

 

Listen to or download the tracks via Sonic Highway

Visit markuswormstorm.tv for more of his work.

 

 

 

 

Sonic Highway:

Sonic Highway
Sonic Highway
Sonic Highway
Sonic Highway
the new volkswagen scirocco
the new volkswagen scirocco
the new volkswagen scirocco
the new volkswagen scirocco
the new volkswagen scirocco

 



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