25 Mar Nike 25PSI | An Air Max Exhibition and Pop-Up Shop
The now iconic Nike Air Max was originally designed by Tinker Hatfield in 1987 to expose the invisible air inside the sole. Now, 28 years later and in anticipation of Air Max Day on 26 March 2015, Nike and sneaker and streetwear store Shelflife opened Nike 25PSI in Johannesburg. This exhibition and pop-up shop at the Alexander Theatre in Braamfontein is a celebration of the history of the Air Max, showcasing different versions of the shoe as it has developed over the years.
Named after the exact measure of air pressure originally used in the sole of the Air Max 95, 25PSI will have an exclusive selection of Air Max shoes on sale, including the freshly launched Air Max Zero. This is the oldest and newest member of the Air Max family, an idea put to paper 29 years ago by Tinker Hatfield but never produced by Nike. It might not have been the first ever Nike Air Max, but without it the Nike Air Max 1 would not exist.
Nike 25PSI will be closing after Air Max day on 26 March (that’s tomorrow!). Stop by the Alexandra Theatre at 36 Stiemens Street, Braamfontein, Johannesburg between 12pm and 9pm for all things Air Max. You can also get your sneakers cleaned and serviced at 25PSi, so bring them with.