Lumia’s latest campaign is all about making it happen and let’s just say we know a couple of people who are constantly doing just that; producing exceptional work at a rapid pace, pulling strings – and sometimes rabbits out of hats – and generally ignoring the constraints of 9 – 5. With Lumia devices in hand, we’re tagging along on set, on errands or on sourcing missions to capture ‘making of’ photos.
First, fittingly, are Gareth Pearson and Michael Tymbios – the guys behind Cape Town’s wildly popular First Thursdays. On the first Thursday of every month art galleries, shops and cultural events around Cape Town’s CBD stay open late allowing anyone to explore the city on foot. Gareth and Michael organise ‘The Thursdays’ on top of their regular jobs. Gareth is the co-founder of co-working and event space, Twenty Fifty, and Michael is a full-time graphic designer whose film photographs you can enjoy here. They started First Thursdays in 2012 as a route with just 6 stops and 250 printed maps to help people find their way, it has now become a monthly event with over 40 stops, a sister event in Woodstock called ‘Thursday Late’ and a recent extension to include the East City. The most recent guide was printed in a run of 4500.
Michael told us about how it all began, “One day Gareth told me about this thing he saw in London called First Thursdays. We decided to try it out here. So off we went. Emailed some galleries, organised our own little pop-up show in an empty shop front, designed this little map and printed them. The rest is all present tense.” Gareth and Michael are also the guys behind the recent, successful Museum Night which saw thousands of people visit Iziko museums for free after dark.
We used the Lumia Camera and Adobe Photoshop Express for these photos. The app allows easy on-the-go photo editing. Besides basics like the crop tool to get the best composition, the app includes tools to adjust brightness, contrast, exposure, shadows, clarity and vibrance which you can tweak manually. Alternatively, the app also offers over 20 one-touch filters. As an in-app purchase, the noise reduction pack minimises unwanted grain and speckling in your photos.
Inspired to #makeithappen yourself? Aimed at motivating South Africans to do what they’ve always wanted to and reach their goals, Lumia is collecting pledges and encouraging people to stick to them by giving away 10 Lumia devices and loads of airtime as rewards for making them happen.
Head over to lumialiving.com to get started.