In August last year local beverage brand BOS launched a popular Design a Can campaign receiving over 700 entries from South African residents. BOS has been known for its loyal support in encouraging the South African art and design industry, ever since their launch in 2010.
Founder of BOS, Grant Rushmere, said they were overwhelmed with the entries received and the amazing design talent that exists, and noted the time, creativity and dedication from each entrant. Grant admits that it was a challenge to pick the favourite amongst all the startling design entries, but Ofentse Letebele‘s design portrayed the BOS ethos and vision best with its modern twist on African design elements.
For his winning design, Ofentse drew inspiration from 18th Century Ndebele wall paintings, saying, “the great thing about being South African is that you don’t have to look far for inspiration.” Ofentse grew up in Mapopane, Tshwane. Now based in Cape Town he produces creative work as an artist, multimedia designer, graffiti artist and musician under the label King Debs. Earlier this year Ofentse showcased his animation work alongside two of his product design pieces as part of Design Indaba’s Emerging Creatives programme. He has also established a public art project called #AMANDLA – a salute to express unity, and which defines power to the people.
BOS is hosting two official launch events in Johannesburg and Cape Town in praise of Ofentse’s win and the other talented entries received. They will be showcasing the shortlisted designs in an exhibition held at Johannesburg’s Museum Of African Design (MOAD) on Thursday, the 16th of April. The exhibition coincides with MOAD’s re-opening event and promises a vibrant variety of South African talent showcased under one roof. On 7 May the designs will move to Cape Town, and be housed at 6 Spin Street Gallery for 1 week, with the opening night coinciding with First Thursdays.
Ofentse’s winning can design has been paired with a new limited edition BOS flavour; green rooibos ice tea with Yuzu – a citrus fruit packed with anti-oxidants. The competition will be relaunched later this year at 100% Design South Africa after a immensely successful 2014 campaign. Entries will be open to international contestants from this year onwards.