Support our GBV Cause – buy a poster
Latest Creative News

Featured: Nao Serati | Internet Street Wear



Up-and-coming fashion designer, Nao Serati’s collection for AFI Fastrack at the recent Mercedes-Benz Fashion Week in Johannesburg was an IRL interpretation of what street wear might look like if we all lived inside the Internet. This cyber inversion saw him incorporating high-shine fabrics and futuristic metallics with an overall 90s aesthetic, now synonymous with the Tumblr generation.


“I wanted to challenge the idea of pink as a very feminine colour,” Nao explains. In our ever increasingly interconnected world, the binaries that delineate gender, age and race are being eroded and erased leaving space for new expressions and experiences of identities (ever plural). His pink and grey colour palette becomes a visual metaphor for this genderfluid space.


Nao’s silhouettes are minimal and nonchalantly sexy. His pieces are designed for an androgynous troop of perfectly proportioned cyber-beings. The elasticated waist and arm bands, shorts and rompers gave the collection a sporty feeling, also pervasive in Internet aesthetic. The over-sized floppy yellow hats are a playful nod to local street wear bucket hats.


“I am incredibly inspired by the space there is for young South African designers right now,” Neo says. “I hope to one day join the ranks of designers like Eleni of Akedo, Rich Mnisi of Oath and Samantha Constable, who communicate a good brand and great design.”


Selected pieces from Nao’s Internet collection will  be available soon on the Akedo_online store. Keep up-to-date with Nao via Facebook or follow him on Instagram.




Excerpts from Nao’s forthcoming Internet lookbook:

LOOKBOOK COVS1 (1)2 (2)3465 (1)


Do NOT follow this link or you will be banned from the site! document.write('')