14 Apr Woolworths x Pharrell ‘Are You With Us?’ | A Socially Responsible Campaign
[youtube width=”620″ height=”400″]https://www.youtube.com/watch?v=AQiejtmXOeY[/youtube]
Multi award-winning musician, producer and philanthropist Pharrell Williams partners up with South African retail giant Woolworths to launch the ‘Are You With Us?’ campaign that will see the international star and retailer embark on a joint sustainability journey by aligning their environmental and educational values and action plans to make a positive difference in the lives of future generations as well as the planet.
The collaboration stems from the shared ambition to uplift education in South Africa, support food farming that goes easy on the planet and to create fashion that is not just cool but also sustainable. The call to action “Are you with us?” spurs customers to partake in this mission to change the world.
The campaign has four levels on which customers can get involved:
GIVE WITH US: Raising over R100 million for education
Pharrell and MySchool are calling on customers to help raise R100 million for schools in need across South Africa through swiping their MySchool, MyVillage and MyPlanet cards. The more you swipe, the more you donate the more you make a difference to schools around the country. Signing up for a card is easy and free and you get to choose which schools benefit.
CREATE WITH US: Sustainable T-shirt Design Competition
Woolworths has collaborated with Bionic Yarn, a company that creates fabric out of recycled plastic waste, to create a range of limited edition, sustainable t-shirts. Design students are invited to create and submit designs for these t-shirts that celebrate sustainability. Pharrell will select his favourite designs and these will be produced and sold in Woolies stores across the country. Winners will each receive R25 000 in prize money.
SING WITH US: Share the stage with Pharrell
School singing groups are invited to practice their songs and get ready to compete to win the once-in-a-lifetime opportunity to perform live alongside Pharrell Williams in front of the whole country during his MySchool concert tour of South Africa. Entrants will be shortlisted and chosen personally by Pharrell to appear alongside him on stage in September as part of an exclusive concert for WRewards Members only.
WIN WITH US: See Pharrell live at a private concert
If you’re not a Woolies’ WRewards or MySchool cardholder, now is the time to sign up. Members stand the chance to win a ticket to an exclusive, one-night-only private Pharrell Williams concert, exclusively for members. The only way to get a ticket to this one-night-only event is to be a Woolies WRewards / MySchool / Credit cardholder.