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Business of Design 2015 | A Two Day Seminar For Design Professionals



Dynamic seminar and workshop programme Business of Design is back with an all new talk schedule for May that includes new speakers and fresh topics. It follows the tremendous feedback from its inaugural programme in October 2014.


Led by industry leaders and design experts who willingly share their knowledge and experience with delegates, Business of Design is a two day seminar that offers guidance and motivation to small – medium design business owners, recent graduates and design students. It aims to arm its delegates with the practical tools necessary to better their businesses and creates many opportunities for networking.


The programme is relevant to all fields within the design and creative industry from fashion and product design to architecture and interior design.


Founders Laurence Brick and Cathy O’Clery of Platform Creative Agency, the creative duo behind 100% Design South Africa; and Trevyn and Julian McGowan of SOURCE, Southern Guild and GUILD International Design Fair, have added South Africa’s leading developer of pastel accounting and business software, Sage Pastel, to Business of Design’s esteemed roster of partners.


business of design


This year’s May seminar aims to enhance the learning gained from last year with topics that include:
– Pinnacle points from leading fashion careers
– What will I find if I google you
– Managing and building your networks
– Trade platform: Exhibiting at home and abroad
– The architecture of retail
– Brand direction and campaign development
– Building your online reputation
– Engaging with your staff: motivation and accountability
– Perfecting your production
– Making the media work for you
– Designing an African identity
– Business migration and selling under license
– Lessons from a retail guru
– The art of leadership through play
– Copyright and intellectual property
– Keys to success


The line-up of impressive speakers includes the four founders and:
– Malcolm Kluk and Christiaan Gabriel du Toit (Kluk CGDT)
– Nathan Reddy (Grid)
– Neville Trickett (Creative Consultant)
– Katherine-Mary Pichulik (Pichulik)
– Nic Criticos (Woolworths)
– Zanele Kumalo (TPP)
– Enrico Daffonchio (Daffonchio & Associates Architects)
– Palvo Phitidis (Aurik Business Incubator)
– Adele Smith TFG)
– Christoph Karl (Guideline MNF)
– Bryan Ramlilawan (Cape Town Fashion Council)
– Steven Cohen (Sage Pastel)
– Lucilla Booyzen (SA Fashion Week)
– Haldane Martin (Haldane Martin)
– Abigail Bisogno (Spice Route)
– Mariette du Plessis (Adams & Adams)
– Suzaan Heyns (Suzaan Heyns)
– Natasha Sideris (Tashas)
– Greg Truen (SAOTA)
– Elaine Rumboll (The Creative Leadership Consultancy)
– Peet van Straaten (RAW Studios)
– Sarah Buitendach (The Sunday Times)
– Greg Gamble and Philippe van der Merve (Tonic)
– Julia Day (Generation)


Business of Design info:

Cape Town: 20-21 May, Inner City Ideas Cartel, 71 Waterkant Street
Johannesburg: 26-27 May, Sage Conference, Sage Technology Park Woodmead

R3 950 – Per delegate
R3 300 – Business of Design 2014 Alumni
R2 500 – Students


SPECIAL OFFER FOR BETWEEN 10AND5 READERS: Purchase a ticket for R3 000 (that’s a R950 saving!) by emailing with ‘Between 10and5’ as the subject.


More information online and on Facebook



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