A TVC Plunges into Subzero Temperatures to Demonstrate Sprite’s Tag-Line “Refreshing Like That”

[vimeo width=”620″ height=”400″]https://vimeo.com/125677135[/vimeo]

 

To pose the question “How far are you willing to go for the ultimate refreshment?” for a television commercial for Sprite, Darling’s Chloe Coetsee and Ogilvy went as far as Lake Alta in Queensland, New Zealand.

 

Using a visual language reminiscent of Myth Busters, the team of creatives demonstrated Sprite’s tag-line “Refreshing Like That” by having Laz jump into an icy cold pool of water. While on location they also shot a fun package of short inserts for the internet that will run parallel to this spot – keep an eye out for them soon.

 

www.heydarling.tv

 

Credits:

 

Agency: Ogilvy Johannesburg
Director: Chloe Coetsee
Producer: Lindsay Barnard
Production Manager: Nick Voortman
Creative Director: Robyn Bergmann
Art Director: Suzanne Jenner
Copy Writer: Irene Styger
Copy Writer: Michelle McKenna
Senior Account Director: Priya Jugwanth
Head of TV: Debbie Dannheisser

 

Sprite - Ultimate Refreshment (1)

Sprite - Ultimate Refreshment (2)

Sprite - Ultimate Refreshment (3)

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Sprite - Ultimate Refreshment (5)

 

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