African mysticism meets digital fantasy in Eternal Drizzle by MS3, the first project in the extension of Joburg-based fashion label Missshape. The aim of MS3 is to use fashion industry mechanisms as a means to explore and reflect on South African popular culture. The new sub-label operates on a project collaboration basis with creative director, Jamal Nxedlana working with other artists to develop clothing, visuals, performance, text and sound.
Eternal Drizzle began as an exploration into prophetic paintings and sculptures by Credo Mutwa, a Zulu sangoma and well known authoring of several books on African mythology and spiritual beliefs. The collaboration comprises Zamani Xolo from Cuss Group who worked with Jamal on the textile prints and website design, Desire and Fela Gucci who produced the soundtrack and modelled the lookbook, which was dramatically shot by Vatic duo, Brett Rubin and Nicole van Heerden.
Look out for MS3 pop-up shops and online store coming at the end of May.