Whatever Keeps You Up At Night, It Won’t Be Your Insurance | A New TVC for Hollard

[youtube width=”620″ height=”400″]https://www.youtube.com/watch?v=2rZgciS4eQw[/youtube]


The Cape Town branch of advertising agency, M&C Saatchi Abel launched a new television commercial for Hollard Business Insurance titled Awake at Night.


Created to reflect Hollard’s unique approach to doing insurance, the ad features a couple in bed who, in the middle of the night, are not sleeping. A voice-over speaks about what could be keeping them up until we’re shown the scene from a different angle – revealing that if your business is insured with Hollard you are more likely have sleepless nights because of a mysterious camera man hovering over your bed than you are to be kept awake by any business concerns.






Agency: M&C Saatchi Abel, Cape Town
Creative Director: Gordon Ray
Art Director: Ntobeko Ximba
Copywriter: Kayli Vee Levitan
Account Executive: Nyarai Gomiwa
Account Director: Sharika Jaga
Business Head: Shirley Van Why
Agency Producer: Sarah Matthes
Production House: Plank Film
Director: Peter Pohorsky
Producer: Anco Henning
Post Production: Upstairs Post Production
Offline Editor: Kobus Loots
Online Editor: Charmaine Greyling
Grade: Donovan Bush
Sound Production: The Workroom
Sound Engineer: Stephen Webster
Chief Marketing Officer: Heidi Brauer
Marketing Manager: Beverley Stockler
Group Marketing: Nontokozo Madonsela


Hollard 'Awake At Night' 1

Hollard 'Awake At Night' 2

Hollard 'Awake At Night' 3


Between 10 and 5