11 May Boys Of Soweto in Ben Sherman Button Ups | AW 2015 Film
Based between Los Angeles and Johannesburg, Meja Shoba is a South African-American director. This is her second video in collaboration with impeccably dressed fashion collective Boys of Soweto. In the two minute short for Ben Sherman, the Boys showcase the brand’s classic button up shirts from the Autumn/Winter 2015 range styled for a day on the bowls lawn. According to Meja, “the film highlights the preparation involved when a gentleman dresses with consideration, completing his look with extreme attention to detail. The inspiration behind the British brand’s Button Up concept is blended with Boys Of Soweto’s African flair.”
The Boys of Soweto are Bob Ndima, Bonisiswe Nhleko, Mbali Bangwayo, and Morgan Kgobane. The video was shot in Johannesburg in a single day with an additional cast of 17 gentlemen. ‘Mardi Gras’ an afro-beat track by Democratic Republic of Congo musician Piere Kwenders sets the pace.
Written and Directed by Meja Shoba
Music by Pierre Kwenders