Suspended Action in Standard Bank’s TVC ‘Moment in Time’


For a new brand commercial for Standard Bank, director at Velocity Adrian De Sa Garces got the opportunity to demonstrate his technical artistry using a “bullet-time” technique to suspend action in time – to striking visual effect. In a seamless combination of moments both frozen and in motion, we’re taken through three bustling working environments as the ad explores what a bank should be to its customers; ending with the line, “We don’t stop at just banking, because you don’t stop at just dreaming.” The commercial was shot for ad agency TBWA\Hunt\Lascaris Johannesburg.




TBWA\Hunt\Lascaris Johannesburg
Chief Executive Officer: Peter Khoury
Creative Director: Justin Wright
Agency Art Director: Byron Fraser
Copywriter: James Andrews
Agency Producer: Aileen Kennaugh


Production Company: Velocity Films Cape Town
Director: Adrian De Sa Garces
Producer: Karen Kloppers
Executive Producer: Nicola Valentine
Director of Photography: Peter Tischhauser
Production Art Director: Naobie Noisette


Editor & Company: Kobus Loots – Upstairs Post
Visual Effects Company: Blackginger Post
Music Company/Composer/Sound: Freqn’cy. Audio Network South Africa, Paul Mottram
Post Production Online: Blackginger Post
Post Production Offline: Upstairs Post


Standard Bank Standard Bank