Suspended Action in Standard Bank’s TVC ‘Moment in Time’

 

For a new brand commercial for Standard Bank, director at Velocity Adrian De Sa Garces got the opportunity to demonstrate his technical artistry using a “bullet-time” technique to suspend action in time – to striking visual effect. In a seamless combination of moments both frozen and in motion, we’re taken through three bustling working environments as the ad explores what a bank should be to its customers; ending with the line, “We don’t stop at just banking, because you don’t stop at just dreaming.” The commercial was shot for ad agency TBWA\Hunt\Lascaris Johannesburg.

 

Credits:

 

TBWA\Hunt\Lascaris Johannesburg
Chief Executive Officer: Peter Khoury
Creative Director: Justin Wright
Agency Art Director: Byron Fraser
Copywriter: James Andrews
Agency Producer: Aileen Kennaugh

 

Production Company: Velocity Films Cape Town
Director: Adrian De Sa Garces
Producer: Karen Kloppers
Executive Producer: Nicola Valentine
Director of Photography: Peter Tischhauser
Production Art Director: Naobie Noisette

 

Editor & Company: Kobus Loots – Upstairs Post
Visual Effects Company: Blackginger Post
Music Company/Composer/Sound: Freqn’cy. Audio Network South Africa, Paul Mottram
Post Production Online: Blackginger Post
Post Production Offline: Upstairs Post

 

Standard Bank Standard Bank