ENTER! | 2015 ELLE Decoration SOLVE New Talent Search



The 2015 ELLE Decoration SOLVE competition is the ultimate search for new product design talent brought to you by ELLE Decoration in association with Adams & Adams. This year’s competition requires a designer and crafter to collaborate in creating a product for either the home or garden that integrates design with craft. Design is a relatively modern discipline, while craft is an ancient practice: the challenge is to effectively combine the two.


The judging criteria will be based on the originality and functionality of the product and the success of the collaboration and integration of craft and design.


Who can enter?


Anyone can enter, as long as you were born in and live in South Africa.


How to enter:


Entrants need to complete an official entry form and submit it with the following:

Technical drawings and renderings of the product, which show exactly what the product will look like.
Material swatches or illustrations must also be included.
3 x A3 presentation boards, with accompanying discs of drawings in high-res jpeg format.
A brief motivation (150 words) describing the product, as well as the inspiration for the collaboration.
A short biography of both designers (150 words)
You’ll find all the details for where you need to send your entries on page 2 of the entry form.


Download form here.
Submission deadline is 1 June 2015


What you stand to win:


First place: R6 000
Second place: R2 500
Third place: R1 500






Adams & Adams is the largest intellectual property law practice in the southern hemisphere, as well as one of the biggest corporate and commercial law firms in South Africa. Adams & Adams has supported the creative industry for many years, having been an associate sponsor of the Design Indaba and The Loeries for the past 3 years. Passionate about the protection of innovative designs, the firm has been very active in advising emerging young designers on how to protect their designs and to avoid the many pitfalls of the business world. The top 3 finalists will each receive a free consultation with one of our experts. We shall be looking for new, unique and fresh designs. Ideally these should be commercially viable both locally and internationally.


*T&Cs apply; please note that all finalists based outside of Cape Town are responsible for their own travel expenses to Cape Town. The finalist event will be held in Joburg in 2016.
For more information visit elledecoration.co.za.


Products from past Solve finalists



Between 10 and 5