22 May Leather Meets Paper in Old Khaki’s Stop Motion Winter Campaign Video
Wanting to create a winter campaign to match their edgy Hanson Leather Jacket, Old Khaki teamed up with origami artist Ross Symons and videographer Jonathan Tait to create this cheeky stop motion video. Ross has been folding paper since 2002, doing so full time as White on Rice since 2014. He says that he’s been wanting to fold the goat in the Old Khaki logo for a while, so when the team approached him about this project he was really excited. After being briefed to include the leather jacket, the narrative jumped out at him and Ross began designing origami versions of the Old Khaki goat (a.k.a the Groat), a motorbike and the jacket. From beginning to end, the project took roughly 2 months to complete, with a lot of research, folding and scrap paper in between. Ross says that the key to getting it right though, was obsession.
Shop the Old Khaki winter range, including this leather jacket, online.