23 Jun Clan | A Dynamic Multicultural Shoot by Lauren Fletcher
Photographer Lauren Fletcher instantly knew the concept for her next shoot after reading the theme for the Fall 2015 issue of Gaschette. The South African independent online magazine was looking for a ‘Clan’ themed shoot, which resonated with Lauren immediately. She started working on her ideas and getting a team together to shoot what eventually became a feature in the magazine.
Having always been drawn to images with prints and patterned fabrics, Lauren used a mixture of prints in the shoot signifying the relationship between Africa and Europe and the idea of ‘clans’. Emphasizing that some African prints have European and Asian roots, the styling consisted of a mixture of European, African and Asian elements, making the editorial more multicultural and dynamic.
Styled by Zakirah Rabaney and modelled by Aphelele, the shoot took place at Zakirah’s apartment with the aid of a large backdrop and a rectangular softbox to provide the soft light needed for the shoot. Lauren’s idea came to life through the print-on-print aesthetic and style of the pictures that references mid-twentieth century African studio portraiture, while also hinting at classical portrait painting and Victorian portrait photography. Drawing from Tretchikoff’s work, the textured images boast bright colours and flowers while the hessian backdrop gives the entire shoot an earthy, African feel.
Photography and retouching: Lauren Fletcher
Styling: Zakirah Rabaney
Makeup: Jacqueline D’Nielle
Model: Aphelele at D&A Model Management.
Special thanks to Craig Hemphill at Direct Photographic, Cape Town.