A new clothing brand has just opened its doors to the world. Based in Cape Town, Fiction – Lies & Filth is an independent menswear brand that focuses on quality garments released in limited quantities. Launched only a week ago, the stylish brand is already impressing all the men out there.
The team is made up of Chris Dell, Anton Steinlechner and Neil Aaron. It took these three Durban boys eight years of planning to launch the brand, having registered the name five years ago. With an educational background in graphic design, Chris and Neil worked with two of the country’s biggest retailers across graphic design, fashion buying and trend forecasting. Whereas Anton is a previous owner of a label and has been working for a structural retail design company.
“We are all about creating a high end product that is somewhat minimalistic, but if you look closely you will see lots of subtle details that we feel take our garments to the next level. We are very proudly South African and we do all our manufacturing locally. However, if we can’t find fabrics locally that are up to the standards we are trying to maintain, then we will then import them,” Chris said to Malibongwe Tylio from thatskattie.com.
Fiction – Lies & Filth is available online and they also offer private viewings at their Woodstock studio where you can find your perfect fit.
Photography: Ricardo Simal
Model: Ollie Teddy