07 Aug adidas Originals’ ZX Flux Short Film | The Infinite Possibilities of Creativity
The latest ZX FLUX Infinite Possibilities campaign puts the spotlight on encouraging a new generation of South Africans to embrace the power of creativity. The ZX FLUX short film, ‘What You See Is What I Feel’, shows footage of five local creatives speaking about the act of creating and where creativity comes from. It acknowledges that to be creative is not something you choose – it chooses you. The film celebrates the artistry, finesse and sheer dedication it takes for creatives to commit to their own process, to surrender to its different stages and to rejoice in the infinite possibilities when they allow it to flow.
The featured creatives are tattoo artist Tyler B Murphy, custom type designer Jordan Metcalf, street artist Fuzzy Slipperz, professional dancer Robyn Brophy and music producer Peach Van Pletzen, who also created the soundtrack for the video. While following each individual’s perspective, the film tells a collectively relevant story and takes the viewers on a journey through the creative process – from the optimism of a blank canvas, through the inevitable moments of self-doubt, and finally into the personal fulfilment of expressing their creativity into something unique.
The film ties in with ZX FLUX because, “It was the perfect fit. The ZX FLUX silhoutte is literally a blank canvas and the number of fabric and creative institutions it allows for has given an infinite number of possibilities for sneaker fans to express their creative flair”, says Ricole Green, adidas Originals spokesperson.
The ZX FLUX Infinite Possibilities campaign follows the launch of ZX FLUX in 2014 which saw adidas Originals producing The New Collectors, a series of short films focusing on the theme of creative influences. This latest campaign hopes to inspire other creatives to pursue their passion without fear.
Director: Nelis Botha
Featuring original composition by Peach Van Pletzen
1st AC | Werner Botha
Sound | Hencas van Huyssteen
Titles | Robyn Newham
Behind-The-Scenes | Werner Botha