11 Aug Doing Good While Doing Good Business | Nando’s Art Initiative is named a Loeries Ubuntu Award Finalist
A half-square ceramic mural by Liza Grobler, installed outside Nando’s Kloof Street, Cape Town.
It’s the Loerie Awards this weekend! The ad industry is on route to Durban, and the finalists have been announced. If you’re one of them – well done! The Nando’s Art Initiative is also in the running for that moment of Loerie glory as an official finalist in the ‘Ubuntu Award’ category. Marketing manager Kirsty Niehaus sent word from Durban after the announcement. She said, “Whether you’re in balmy 30 degrees Durb-by-the-sea for the Loerie festivities, or in 19 degrees Jozi or flipping freezing Cape Town, just add a big dash of Nando’s extra hot peri-peri sauce to whatever you’re feeling and then you’ll know what it feels like to be a Loerie finalist!”
Nando’s is a vessel that takes the world’s largest collection of contemporary South African artworks displayed internationally to 80 million customers per year, allowing Nando’s to showcase African creativity while creating greater public access to art. As Nando’s expands internationally so too does international awareness and appreciation of African art. Nando’s Founder Robbie Brozin explains, “South African art on Nando’s restaurant walls makes our chicken taste even better.” Showcasing African art in Nando’s restaurants worldwide is all about reinforcing Nando’s South African heritage and demonstrating their commitment to investing in the people of South Africa and nurturing local talent.
The Nando’s Art Initiative began in 2001 in association with Jeanetta Blignaut of Yellowwood Arts and is a sustainable commercial model rather than a CSI programme. Nando’s has more than 10 000 South African artworks in its current collection. The initiative supports over 300 artists on a consistent basis, allowing them to become full-time artists and improve their skills through strategic artists development programmes, while incorporating share equity and a positive collaborative environment for a mutually beneficial outcome.
The winner of the Ubuntu Award will be announced on Saturday night.