20 Aug AutoTrader’s #DriveChange Invites Illustrators To Use Cars As A Canvas
A new take on public art, AutoTrader’s #DriveChange competition calls for creatives to dream up designs to be printed on a fleet of AutoTrader cars which will become mobile pieces of ‘street’ art. Not only a branding exercise for the organisation and a creative way for you to win cash prizes, the project also includes a charity drive in support of Qhubeka, World Bicycle Relief‘s South African program. While education should be one of the most crucial priorities in South Africa, about 500 000 learners still walk for more than an hour – up to 6km each way – to get to school each day. Qhubeka works to combat this by distributing bicycles to people in need. To get the ball rolling, or wheels turning, AutoTrader has invited illustrator Lazi Mathebula to lead by example and bring his signature style to the challenge.
How it works:
Visit www.autotrader.co.za/drivechange to enter your illustration before 2 September, 2015.
Judges will select 4 winning designs which will be transferred onto 50 cars as line drawings.
The public will be invited to collaborate by colouring in the winning designs and Lazi’s initial artwork on the cars at venues around the country.
The 4 winning designers will each win R 5 000
Visit www.autotrader.co.za/drivechange to get started!
More about the featured artist:
Lazi Mathebula is also known as Greiispaces. He is an art director, illustrator and graphic designer based in Johannesburg known for his vibrant and often geometric digital illustration style that draws inspiration from his surrounds, and experience growing up in South Africa.