The 2015 winners of the World Illustration Awards hosted by the Association of Illustrators (AOI) were recently announced, and among them was none other than SA’s very own Muti. The studio won for the self-initiated poster they created as a tribute to the French Novelist Jules Verne, known for his science fiction literature. His Voyages Extraordinaires are a compilation of tales set in various exotic locations with many fantastical machines and inventions.
The AOI is a non-profit trade organisation established in 1973 that promotes contemporary illustrations and maintains the industry standards. The organisation has an array of talented members, from freelance illustrators, agents to students as well as colleges. The awards were created with the intention of celebrating the work of new graduates and professional illustrators.
As a self-driven project, Muti’s winning work Voyages Extraordinaires gave them a chance to be more experimental with their process than usual. The studio says, “We knew we wanted to draw inspiration from the decorative borders and artwork on the book covers, but we wanted to interpret that in a far more graphic and simple style, still giving the illustration depth and interest. Self-initiated projects play an important role for us. We use these projects to introduce new styles into the portfolio. They often take longer to complete, but that gives us the necessary time to craft and experiment which is often not there with a client job.”