Mr Price has created a new limited edition collection of pure cotton T-shirts made from 100% cotton grown locally in South Africa. The range was launched during First Thursdays at a pop-up shop at 110 Long Street in Cape Town. Neon colours, animal prints and graphic black and white patterns set the scene in the store, and over-sized pineapple head mannequins capture Mr Price’s characteristic playful nature. To take the wild interior to the street, designer and graffiti artist Shaun Oakley painted the entire three-story storefront in matching colour-popping graphic prints by Mr Price designer Adrienne Posthumus.
This new range of tees unveiled at the store features artworks by South African designer and trends guru Neville Trickett. Neville has been a creative force within Mr Price for the last 25 years, and is passionate about the supporting local manufacturers. He says, “Every little thing we can do, no matter how small, to support our local manufacturing base helps. It’s simply the right thing to do.” On the night of the launch, Neville was on site doing his “15-minute paintings”, and treated each customer who bought a Tee with a custom painted portrait. Why fifteen minutes paintings? Neville says: “I spent 25 years learning how to paint fast and from the heart. Some people meditate, I paint”.
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