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Tao Farren-Hefer and Alexa Singer’s Saturnine Fashion Film


While stills photographer Alexa Singer was busy on a test shoot, Tao Farren-Hefer took to filming behind the scenes, capturing models in between styling changes. The result is a short fashion film titled Time, which was conceptually challenging for Tao as he attempted to create a narrative thread post-shoot during the editing process. Footage of Sherica and Anya in sports luxe clothing is shown alongside imagery of wild cats, birds, and abstract cityscapes. “I tried to convey a feeling of the models being trapped a surreal area, while the approaching helicopter seemingly provides them with a form of escape,” explains Tao.


Filmmaker, editing and sound design: Tao Farren-Heffer / Producer, stills and direction: Alexa Singer/ Models: Sherica from 20 Model Management and Anya from Boss Models / Hair and make-up: Neveen Scello / Styling: Robin Osrin / Music: Felix Laband’s ‘Under the Carpet’

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