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A Chat with Ben Rausch Ahead of Super Sellout Arcade’s Videogames Party in Braamfontein

You may know Peter Cardwell-Gardner, Richard Pieterse and Ben Rausch as the Super Friendship Arcade, aka the guys who host fantastic indie videogames parties and interdisciplinary jams. Recently they’ve launched a spin-off to this, the Super Sellout Arcade, which is a distinct body that veers slightly from the fiercely DIY approach they employ as the SFA by bringing external parties on board to make the magic happen on a grander scale.

One such project is their upcoming collab with Heineken® for the launch of the Next Level Bar on Wednesday, 2 December. The pop-up space in Smit Street, Braamies is inspired by the new 330ml Cool Can. Similarly, SSA have fashioned the Cool Can into customised gaming controllers for invited guests to use during the Arcade party on Wednesday that will #OpenNextLevel. The following night on Thursday, 3 December SSA are hosting another arcade party – this time open to the public – from 6pm till late.

Ahead of these exciting events we chatted to Ben about the SSA, giving arcade-goers new experiences with custom consoles, the game development scene in South Africa, and what lies ahead for this ambitious collective.

Ben Rausch

Ben Rausch

Tell us a bit about Super Sellout Arcade and how it’s different from Super Friendship Arcade.

It’s a spin-off. As SFA, we’re collectively working towards a pretty damn ambitious list of goals. These include fun things such as; exposing experimental, unconventional interactive experiences, helping to grow more diverse game-playing and game-making communities, bringing people together (and pretty much saving The World) through the power of video games!

While our goals are numerous, they’ve never included making money. If Super Friendship Arcade were to have a motto (after “Be excellent to each other”) it could well be “Passion over profit”. All earnings have gone back into the SFA to buy hardware and electronic components for us to build more things. Our community has collectively spent hundreds of hours making games and building hardware, and have always done this only for the joy found in creating, and in instilling joy in other people. It’s been beautiful to see such powerful enthusiasm in action. We really feel that creating things fuelled entirely by passion leads to the most honest, adventurous and sincere works of art.

Coming from such a fiercely DIY background, it came as quite a surprise to find brands and agencies very eager to work with us. Over the last half of this year we received some very exciting offers to work with other people. While we were flattered by all the attention, and excited by the potential of having some real resources to work with, it created quite a bit of confusion. What would become of our punk rock baby if it were suddenly involved in helping to sell breakfast cereal and sneakers?

The result of this dilemma was the birth of Super Sellout Arcade. Recognising the great potential for pushing SFA’s own agenda by collaborating with external entities, we set up SSA as a distinct body. We’re incredibly excited about creating new experiences on a far grander scale than we could manage alone. Additionally, we’re also really stoked about the idea of creators getting paid to spend their time making weird, experimental games and controllers because in the past, there was no way of earning any money by making psychedelic, competitive cat petting simulators. Lastly, we also plan to filter some profits from SSA events back into SFA to empower us to realise our own dreams on a scale beyond what we could typically achieve.

That’s pretty much it! SFA and SSA are the same people, wanting to blow your mind. The one is 100% independent and DIY, while the other has some extra friends helping us make magic happen!

Super Sellout Arcade

How do you go about finding new game developers? Can anyone bring a new video game to the table?

We’re always hunting for exciting games people may have made, and will always be excited to hear from any developers making SFA-friendly creations.

Can you tell us more about custom consoles? What are they all about and how are they helping open the next level in game development and interaction?

We’re very big on the idea of giving arcade-goers totally new experiences, and one of the most awesome ways we can make that happen is through custom gaming controllers.

For people who already identify as gamers, they’ve likely spent hours upon hours with traditional controllers in their hands. Suddenly, forcing them to play a game with a tiny toy whale totally changes the whole experience, even if the game itself is something familiar.

For people who don’t identify as gamers, we hope that a whale is something far more welcoming than a typically intimidating 24 button game pad. When games are designed for controllers, or controllers are designed for games, you get something very special. Games that simply can’t be played without their corresponding controller. Here are some examples:

Finger Twister is an SFA original that makes players battle over a collection of buttons on a shared custom controller. Kick In The Door is another local game made for SFA, and encourages players to kick doorways and ghost butts with a set of custom foot pedals. The hardware makes for a great thematic tie-in. As a bonus, it frees up the hands of its players – all the better for drinking beer and high fiving your ghost-hunter partners with!

Robin Baumgarten’s smash hit Line Wobbler is a custom console that incorporates a wobbly joystick and an LED strip that acts as the game’s rendering device. You simply couldn’t play it with a computer and keyboard, and it’s amazing seeing people’s faces light up when they engage with something like that for the first time.

The Tabanator

The Tabanator

The Tabanator

The Tabanator

And the Next Level disruptive game jamming? What’s that all about?

For us, it’s something that’s evolving as we’re going along. The concept of game jamming isn’t one we came up with, but it’s something we’ve embraced with wide open arms.

Traditionally, making a video game would be a very (VERY) time intensive process, where thousands of hours go into making a title. This is something of a necessary evil if you wanted to make very big or very polished experiences. Game jams swim against that tide.

Jams happen in short, predetermined periods of time, typically 48 or 72 hours. Over a weekend or so, a small team will formulate an idea and take it from an initial concept to a completed, playable experience. This often includes eating pizza and sleeping very little.

Working like this can be incredibly liberating, and very often the creative spark displayed in broken little jam games is far more unique and adventurous than the vast majority of retail games. People can really let their imaginations run wild, and potentially be absurdly risky or ambitious. If by the end of the jam your game isn’t great…well, it’s not like you spent 2 years making it. This is also a wonderful environment to inspire and encourage people who are new to making games.

We like to see it as something akin to a group of musicians jamming together in their practice space, and we’ve made it a core part of how we do what we do. Before any event, we’ll hold a one-day jam, inviting anyone (whether pro game devs, or rookie enthusiasts) to join us in making games for the upcoming party. We’ve had some great success stories; the aforementioned Finger Twister and Kick In The Door were both born at SFA jams. And were excited to do heaps more, we’re always trying to be more inclusive, get more creative, and go bigger.

Super Hardware Jam

Super Hardware Jam

What’s the game development scene like in South Africa?

This is a bit of a tricky one to answer. As with almost anything relating to this unique country, there are great highs and then very depressing lows. One of our main motivations for doing what we do is to celebrate those highs, and help eradicate the lows.

On the plus side, the local industry is booming. SA’s most recent success story was the October release of Broforce, a pixelated celebration of 80s and 90s action movies, acting as a vehicle for a satire of American foreign policy. The game has been a huge hit, and easily the biggest game to come out of South Africa. At the same time, in the past few years, there’ve been numerous success stories including titles like Desktop Dungeons, Stasis, and Viscera Cleanup Detail making very significant impacts. There are a bunch of great studios working on games, and a bunch of great people working at these studios.

We’ll also point out that we’re very fond and proud of the SFA community, who represent a pretty ridiculously talented, creative and motivated bunch of game-making humans.

But on the down side, there’s surely room for a lot of improvement. The demographic of people making games in SA is depressingly unrepresentative of our country’s population. This is thankfully something that’s changing though, and we’re very motivated to help make that change happen.

There are some other great projects shaking things up. DIY initiatives like The Amber Key Collaboratorium (a series of free game design workshops for girls), Creative Code (making coding and visual design more accessible through youth media, gaming and mobile phones in Khayelitsha) and 67games (a crazy massive collaborative jam project for Mandela Day next year) that are really wonderful to see, and we hope there’ll be even more to come. Anticipating a more diverse and inclusive community in coming years; we can see South African becoming one of the most exciting emerging game design hubs.

Alpha Jam

Alpha Jam

Video games are still seen as having very select target markets such as die hard gamers or kids. Why do you think this is the case?

Although annual studies by various bodies keep disproving them, it’s strange to see how much of this thinking continues. Many people do view games as being something specifically for kids, or boys, or geeks. This really isn’t the case and these demographics have shifted drastically over the years. I don’t think the young gamers of today will have the same problem at my age. But for me growing up with games in the 80s and 90s there was a real division in who games were made for.

Maybe, in part, these perceptions are connected by the types of games that the mainstream industry produces? Many of these games revolve around male power fantasies, and even the most “adult”, violent titles are incredibly juvenile. Maybe society’s idea of who a gamers are, is linked to the kinds of games they see advertised around them. That usually wouldn’t paint a very positive picture.

Thankfully, in The World right now, there’s a huge swell of people making games with incredible depth – hopefully, as we see more of these games gain major attention, it might change some perceptions in the process.

We’re incredibly excited about sharing games like these with people and generally doing our damndest to break down any guard that someone might have, thinking that video games aren’t for them.


The games that see you interacting with people directly, such as digital playground games, seem to be hugely popular. Is this the next level of gaming or just a move towards a more inclusive and social form of gaming?

I think they’re one and the same.

There’s a phenomenal amount of exciting, next level stuff going on right now! There has never been a better time for people to elevate games as an artform, and largely this is thanks to technological developments.

That said, there’s also the element of people starting to think about games differently. In some ways, it’s going back to some forgotten wisdom. Nothing is better than sharing a game with other real humans in the same space. Going forward, I think we’ll see greater interest in local multiplayer games. This move towards more social game design, coupled with constantly awe-inspiring use of technology, means we’ll only be seeing more and more awesomeness in this department.

Is gaming just for recreation or can contemporary gaming be used for education or to enact change?

We’re very firm believes in the latter.

There is a lot of research that supports this and a ton of global projects that have utilized games as little learning machines. I mentioned 67games earlier – my girlfriend, Anja Venter, and our good friend Regina Kgatle are working on something very exciting there. I’ll start rambling if I get to into it, let me just say that anyone interested should head to www.67games.org to find out more.

How can non-game developers get involved with the local gaming scene if they want to help?

We really think anyone can make games, and that non-game developers sometimes have the best ideas for them. I’d suggest people find us on Facebook – we regularly have jams and love new friends. I’d also recommend joining the big South African games making forum – www.makegamessa.com – which is a great focal point for the community at large.

Gang Beats

Gang Beats

Go Nutz

Go Nutz

What lies ahead for SSA? What’s the dream?

There are a lot of dreams! We have a bunch of tech-based fantasies that this time last year seemed impossible. Now, with SSA on the cards, they feel pretty close within reach. We want to keep bringing people new experiences. We want to keep pushing boundaries and exceeding expectations. We want to throw parties where every single person is involved in a one massive game.

We want to help expose experimental South African games. We want to act as champions for the wonderful things people are making, and we want to take this circus on the road.

Beyond that, we dream of giving creatives the time and energy to make their own dreams come true. One game at a time.

Join the Super Sellout Arcade crew for a free-for-all videogames arcade on Thursday, 3 December at the Next Level Bar in Smit Street, Braamfontein.

Follow Heineken® on Twitter and Instagram for regular updates, and find the full programme of events here



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