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Ice Breaker or Iceberg: What Do You Do For A Living?

For most people the simple question, “what do you do for a living?” is nothing more than an ice breaker but for some, it’s as horrendous as colliding head-on into an iceberg.

Following the success of last year’s TVCs, Careers24 has released their latest series of TV and radio ads that remind us just how awkward and embarrassing it can can be when you’re not proud of what you do for a living. The adverts are the collaborative efforts of Careers24, Ogilvy & Mather (Cape Town) and Egg Films.

In the one TVC, after an undisclosed heroic act, a young man finds himself in a hospital bed wooing a fellow invalid with his bravery. The young woman proceeds to ask the hero what he does for a living. Rather than answer, the hero deflects the question through a hysterical coughing fit, proving just how uncomfortable it can be when your job is less than satisfying.

A “meet the parents” scenario sets the scene for the second TVC. A nervous Claire sits down for dinner with her boyfriend’s parents when the conversation casually turns her way and someone asks: “so what do you do for a living?” Claire gives her inaudible reply through a mouth full of bread. 

The ads play on the fact that for most people their career plays an important part of how they define themselves. 

Credits: Creative Director: Tseliso Rangaka / Art Director: Monique Kaplan / Copy Writer: Oskar Petty / TV Producer: Sharon Martin / Account Management: Alexis Leih & Shannon Breeze / Production House: Egg Films / Director: Terence Neale / Producer: Rozanne Rocha-Gray / Post Production: Left Post Production; Julian Redpath / Sound: We Love Jam; Arnold Vermaak

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