That 70s revival: H&M’s autumn collection in a fierce shoot by The Threaded Man

A collaboration between H&M and Siya Beyile of The Threaded Man resulted in a 70s revival lookbook including key items like camel suede bootleg pants, shaggy jackets and turtle necks – all inspired by the age of free love. The collection features versatile and flattering pieces which, when paired together, result in a look that’s both structured and relaxed.

Talking about his inspiration behind the lookbook, Siya explains, ”With this collaboration I wanted to showcase the confidence, drive and fierceness of women during this period, especially drawing on inspirational figures such as Diana Ross, Pam Grier, Beverly Johnson and Maya Angelou.”

View the nostalgic shoot below and see more by The Threaded Man here.

IMG_7200HM-CAMPAIGN-Final-27HM-CAMPAIGN-Final-15HM-CAMPAIGN-Final-17IMG_7198IMG_7199HM-CAMPAIGN-Final-30HM-finals-7HM-finals-8IMG_7205HM-CAMPAIGN-Final-28

Credits:

Photographer: Martin Magner / Creative Director: Siyabonga Beyile / Editor: Keagan Green / Production Manager: Simbongile Ndlangisa / Production Assistant: Anga Beyile / Models: Samantha Foster, Mbali, Jessica Mahlekisi, Nicole van Louw

Comments are closed.