New streetwear brands are popping up all over the local scene, prompted by the desire for personal expression and individuality. Not playing by any rules except those of their own making, these labels master the laid back aesthetic that cool kids live for. In no particular order, we’ve highlighted some of the newly emerging streetwear brands who we’re sure will be doing big things this year.
Streetwear designer Nokana Mojapelo‘s D.O.C.C seasonal concept range ‘Booty Call’ is bold, unconventional and inspired by the aftermath of a relationship. The debut collection from this young designer is made up of key items like shorts, tees and caps with custom embroidery or printed details (such as the light-weight coat that reads “I told my therapist about you”) that support the conceptual backstory of the range.
For their latest release, lifestyle brand The Uniconz collaborated with Trill and Tailored on a collection called ’72 Days’. The beautifully shot lookbook is a love story about two star crossed lovers whose world’s collide. With casual items like tees and sweaters – which look as comfortable as they are stylish – The Uniconz take everyday wear up a notch.
Simon Deporres are creators of high quality garments that are in-between daily function and tailored fit. These are streetwear items with timeless appeal, ranging from classic button-up shirts and bright cargo shorts that can easily translate from day to night.
When we chatted to him after winning the Behance Portfolio Review Night, DEAD founder Thabang Rabothata explained his new label as ”killing people with style”. Now a little over a year old, the label’s aesthetic has become more clearly defined. DEAD’s streetwear items are structured yet easy to wear, with added personality from playful prints and unexpected details.
Not Seen Store
Bag and accessories brand Not Seen Store is bringing the fanny pack back. In addition to the classic moon bags, their range includes all sorts of things to put your things in such as tote bags, backpacks and even beer can gloves.
Fiction – lies and filth
Independent Cape Town menswear brand, Fiction – lies and filth create simple essentials that can carry you through any season. All of their products are locally produced in limited quantities and are made to last: Fiction’s summer collection includes chino shorts and button up shirts that’ll be in your wardrobe for years to come.
The epitome of chilled school holidays, Youth‘s recent collection features horizontally striped tees, loose-fitting suit pants and zip collar jackets, leaving you yearning to play video games or laze by the pool with your friends.
Trendscend is a contemporary menswear brand founded by Khanyisile Dube. Beginning as a blog, Trendscend later grew into a streetwear label that’s been described as “high street alternative”. As seen in their most recent collection ‘Youth in Revolt’, the brand’s look is grungy and dripping with attitude.